The show's format was revised in November 1957 to increase the focus on music. Eddie Joy, who was the program's executive producer, said, "We made the same mistake everybody did, with a smattering of comedy, music — everything. From now on music will be the most important part of the show."[6] That change included paying performers who had been scheduled to appear in upcoming episodes but found their contracts canceled.[6]
Production
Phil Cohan was the producer of The Guy Mitchell Show, with Kevin Jonson as the director. The writers were William Derman and Ben Starr.[7] The show was produced in Hollywood[1] after initial plans called for it to originate from New York. That move required changes in guests and writers.[6] The show was broadcast on Mondays from 8 to 8:30 p.m. Eastern Time, when its competition included The Restless Gun on NBC and The George Burns and Gracie Allen Show on CBS.[7] ABC's Videotape Center in Chicago recorded episodes for delayed broadcasts in some markets.[8]Max Factor cosmetics sponsored the program,[9] Its theme was Singing the Blues.[2] It was replaced by Love That Jill.[10]
Critical response
A review in the trade publication Variety said that the show's premiere episode "covered a lot of ground in its half-hour — too much so for viewer comfort."[5] The review commended Mitchell's efforts in "soloing, duetting and bantering with his two guests" but said, "since Mitchell is not yet a star of first magnitude, it was too much to expect him to overcome the excesses" of adding attempts at comedy to his musical performances.[5]
A follow-up review in Variety called The Guy Mitchell Show "a pleasing, if not standout, musical half-hour."[11] The review complimented the singing of Mitchell and Hawkins and said that Mitchell "handles the emcee chores with a boyish enthusiasm."[11]
References
^ abcMcNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 352. ISBN0-14-02-4916-8.
^ abBrooks, Tim; Marsh, Earle (1999). The Complete Directory to Prime Time Network and Cable TV Shows 1946-Present (7th ed.). New York: The Ballentine Publishing Group. p. 415. ISBN0-345-42923-0.