When the album was previewed by Uncut in November 2006, the magazine called the song "a surreal knees-up round a knackered old joanna that celebrates how the same sun cheers both Queen and crackheads - before building up to a psychotic guitar wig-out."[2]Damon Albarn told NME in January 2007 that the song "had to be last" referring to the position in the album because "where do you go after that noisy bit at the end?"[3]
In May 2007, the band posted an official video linked from YouTube for the song on their MySpaceblog. This so-called "Sufi Video" was directed by Stephen Pook.
^Williamson, Nigel (November 2006). "West London Calling: Damon Albarn and Paul Simonon talk exclusively to Uncut about their brand new supergroup - The Good, The Bad & The Queen". Uncut (114). IPC Media: 88.
^Albarn, Damon (January 27, 2007). "The album in their own words: The Good, The Bad & The Queen". NME. IPC Media: 7.