The brand name was previously owned by Sequential Brands Group headquartered in New York City.[4] It is currently owned by Retail Ecommerce Ventures (REV).[5] The Franklin Mint sells coins, medals, jewelry, die-cast vehicles, dolls, sculpture and other collectibles.
History
For five decades The Franklin Mint produced and mass-marketed collectibles. Its product line began with manufacturing and marketing privately minted gold and silver commemorative rounds and medallions.[6]
In the 1970s and 1980s, Franklin Mint expanded operations to legal tender coins, producing a combination of bullion and non-bullion proof and uncirculated coin sets of both small and large denominations for a number of countries, particularly Panama and various island states. One of its best numismatic sellers was the "Coin Sets of all Nations" series which included stamps and postmarks of the respective nation on each set.
Besides coins, other offerings included dolls, plates, knives, LP record sets, and die-cast vehicles. Often emphasized in these media were influential historical figures or famous actors. Wildlife scenes were also a common feature. Many of these items were sold through magazine and television advertisements over the years.
The Franklin Library
The Franklin Library produced public domainclassic books from its founding in 1973 until its closing in 2000. Its books were designed and bound by The Sloves Organization, Ltd. The Franklin Library published several book series including The Great Books of the Western World[7] and The Hundred Greatest Books of All Time.[8]
Vehicle models
In 1983, after Warner Communications had purchased The Franklin Mint, the company entered the diecast vehicle market, starting with the 1935 Mercedes Benz 500K Roadster. Usually the cars were labeled as Franklin Mint Precision Models. In the following years, Franklin Mint produced more than 600 different issues of motorcycles, trucks, and tractors besides automobiles.[9][10] In 1998, the mint started producing models of Duesenberg Coupé Simone, a fictitious luxury car allegedly made by Duesenberg in the late 1930s.[11]
The since demolished Franklin Mint Museum next to the former headquarters in Wawa, Pennsylvania. The location is now being redeveloped to be part of the SEPTA Wawa station.[12]
In 1980, Warner Communications purchased The Franklin Mint for about $225 million. The combination was short-lived: Warner sold The Franklin Mint in 1985 to American Protection Industries Inc. (API) for $167.5 million. However, Warner retained Eastern Mountain Sports, a retailer that The Franklin Mint had acquired in the 1970s, as well as The Franklin Mint Center, which it leased back to API.[13] API was renamed Roll International in 1993. During the early 2000s, Roll International wound down much of the Franklin Mint business. On August 31, 2006, Roll International Corp sold the remaining assets of The Franklin Mint to a group including private equity investors led by M. Moshe Malamud, David Salzman, and Steven J. Sisskind, who have extensive experience in the art, collectibles, media, entertainment and direct marketing industries.[14] The Franklin Mint brand was purchased in November 2013 by Sequential Brands Group.[15] It was later acquired by Retail Ecommerce Ventures (REV) in July 2020, a holding company that was founded by former NASA scientist Alex Mehr and his business partner, serial entrepreneur Tai Lopez.[16]
Diana, Princess of Wales Memorial Fund vs Franklin Mint
Following the death of Diana, Princess of Wales, the Diana, Princess of Wales Memorial Fund was granted intellectual property rights over her image.[17] In 1998, after refusing the Franklin Mint an official license to produce Diana merchandise, the fund sued the company, accusing it of illegally selling Diana dolls, plates and jewelry.[18] In California, where the initial case was tried, a suit to preserve the right of publicity may be filed on behalf of a dead person, but only if that person is a Californian. The Memorial Fund therefore filed the lawsuit on behalf of the estate, and upon losing the case, was countersued by Franklin Mint in 2003. In November 2004, the case was settled out of court with the Diana Memorial Fund agreeing to pay £13.5 million to charitable causes on which both sides agreed.[19] In addition to this, the Diana, Princess of Wales Memorial Fund had spent a total of close to £4 million in costs and fees relating to this litigation, and as a result froze grants allocated to a number of charities.[17]
In the Ben Folds Five song "Battle of Who Could Care Less", singer Ben Folds proposes taking an idea of "pewter portraits of General Apathy and Major Boredom" "to the Franklin fucking Mint".[20]
^"Sequential Brands Group: The Franklin Mint". sequentialbrandsgroup.com. Archived from the original on December 14, 2017. Retrieved December 14, 2017. Over its long and celebrated history, The Franklin Mint continues to touch millions of consumers and collectors with a breadth of products ranging from coins and figurines to die cast vehicles and games.
