The Fair Store

The Fair
Company typeDiscount department store
IndustryRetail
Founded1874
HeadquartersChicago, Illinois
ProductsApparel, fabrics, furniture, sewing machines, baby buggies, toys and games for adults, inexpensive household items

The Fair was a discount department store founded in 1874 in Chicago, Illinois.[1]

History

Founder Ernst J. Lehmann named the store "The Fair", saying "the store was like a fair, because it offered many different things for sale at a cheap price."[1] Lehmann bought and sold goods on a cash-only basis; he offered odd prices (i. e., prices not in multiples of five cents) to save customers a few pennies on every purchase. The flagship store moved to the corner of State and Adams Streets in 1875; a modern twelve-story building for the store designed by William Le Baron Jenney would be completed on that site in 1891.[2]

The Fair promoted itself as a discount department store in the early 1900s. In 1915, a booklet published by the store stated it "always has been and undoubtedly always will be, the store of the people, the down-town shopping center for the Savers, the market place for the Thrifty." In 1925 the business was sold to a syndicate headed by S.S. Kresge (predecessor firm of Kmart). Under its management, branches were opened on Milwaukee Avenue (1929), in Oak Park, Illinois (1929), at the Evergreen Plaza Shopping Center (1952), and at the Old Orchard Shopping Center (1956).[3]

In 1957, Montgomery Ward purchased the State Street flagship store, as well as the Oak Park, Evergreen Plaza, and Old Orchard locations, from the Kresge syndicate in a bid to expand its Chicago operations; unlike many other retailers, Montgomery Ward had not joined in the construction of branch stores immediately following World War II. Initially, these stores retained The Fair nameplate, and one more The Fair store would open, at Randhurst Mall in 1962. However, the Randhurst store would also be the first converted to the Montgomery Ward nameplate, in August 1963; the other locations would convert to the parent company's name plate in 1964. The flagship building on State Street was closed in 1984 and demolished in 1985.[4][5] Though a new building was planned for the valuable real estate, none was constructed until 2001.[3]

References

  1. ^ a b Ledermann, Robert P. (September 30, 2002). Christmas on State Street: 1940s and Beyond. Arcadia Publishing. p. 33. ISBN 978-0-7385-1972-2. Retrieved December 30, 2020.
  2. ^ Sabin, Pat. "The Fair Department Store - State and Adams Street, Chicago". Archived from the original on March 15, 2012. Retrieved March 29, 2015.
  3. ^ a b "The Fair". Jazz Age Chicago. January 12, 1997. Archived from the original on January 5, 2011. Retrieved March 29, 2015.
  4. ^ "Many store names faded". Chicago Tribune. August 26, 2006. p. B2.
  5. ^ Davis, Robert (16 June 1982). "Tower to replace Wards State St. Store". Chicago Tribune.

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