O'Reilly was born in Sudbury, Northern Ontario to parents Mel and Betty O'Reilly with younger brother Michael O'Reilly.
Career
Previously an advertising copywriter, O'Reilly, a graduate of Ryerson Polytechnical Institute,[2] launched his own radio and television advertising production company, Pirate Radio and Television, in 1990. All three of his CBC Radio series and podcasts were independently produced for the network through Pirate until 2018, when O'Reilly began recording his program through his own Airstream mobile recording studio called "The Terstream."[3]
With his Age of Persuasion co-producer Mike Tennant, he published the book The Age of Persuasion: How Marketing Ate Our Culture in 2009.[4] In 2017, O'Reilly published his second book This I Know: Marketing Lessons from Under The Influence - a collection of marketing insights and tips to help small to medium-sized companies that can't afford a high-priced advertising agency. In 2018, it reached national best-seller status.[5]
Personal life
O'Reilly has been married to his wife Debbie since 1983 and has three daughters.[6][7]