Take This to Heart Records, sometimes abbreviated as TTTH or T3H, is an American independent record label.
Overview
Take This to Heart Records was founded by Joe Urban in Boston, Massachusetts in 2012. Prior to founding the label, Urban toured with bands and worked at Zing Recording Studios in Westfield, Massachusetts; it was at Zing where he was inspired to start a label for smaller artists.[1][2] The name came from a brainstorming session where Urban reportedly said, "I really want people to take these records to heart."[2] Urban drew influence from labels like Saddle Creek, Vagrant, Drive-Thru, and Asian Man Records.[1] Since January 2017, the label has had a distribution deal with Alternative Distribution Alliance, a subsidiary of Warner Music Group.[3]