Tajuddeen Adepetu

Tajuddeen Adepetu
Born
Jos
NationalityNigerian

Tajuddeen Adepetu is a Nigerian media mogul, entrepreneur, founder and CEO of media conglomerate - Group8 (previously Consolidated Media Associates (CMA)) consisting several free to air and direct to home television channels and radio stations including Africa’s popular music channels Urban TV and radio, SoundCity TV and radio, Televista, OnMax, Spice TV, OnTV, Correct TV and radio.[1][2][3] Adepetu is also a TV producer and the executive producer of SoundCity MVP Awards, an annual award that recognizes musicians and performers across Africa.[4][5] He has mentored a number of on air personalities such as Moet Abebe and Denrele Edun through his media platforms[6]

Early life and education

Tajuddeen Adepetu was raised in Jos, Plateau State. He earned a bachelor's degree in Film and Television from the University of Jos before proceeding to the Nigeria Television Authority (NTA) College where he trained in script writing.[1][7]

Career

Adepetu media career began in radio as a fresh graduate from the University of Jos in the early 1990s with the establishment of his company Consolidated Media Associates. His first contract was production of radio jingles in Fulfulde dialect for a Veterinary Research Institute.[8] He left Jos for Lagos in search for media opportunities 1995. Once in Lagos, Adepetu noticed the growing Nollywood and television programming and diversified his radio script writing into movie and television programing scripting.[9] His first TV drama script Family Circle was received with critical acclaim and soon after he produced a popular sports game show the Hard Tackle on local TV, an award winning TV series Everyday People and produced Critical Assignment starring Michael Power.[10]

Media organisation

CMA

Adepetu established Consolidated Media Associates in 1990 focusing on print, broadcasting and events management. CMA subsidiaries include Alphavision Multimedia and General Media Production with footprints in Terrestrial Television, Cable, digital and satellite. CMA owns several free to air and direct to home television channels and radio networks in Nigeria and Kenya including Soundcity TV, Trybe TV, Televista TV, Spice TV, ONTV Nigeria, Correct TV, ONMAX, VillageSquare TV, Urban96 Radio Network, Access 24, Soundcity Radio Network and Correct FM.[11][1]

Group8

In 2020, Adepetu renamed CMA Graoup8 as a holding company to bring all his media channels, events and technology properties under a single brand name for easy identification following complaints by his staff that it was difficult to identify all his media channels, events and tech properties under different names.[12] Under the new name, all TV channels are grouped as Cre8, radio channels as Radi8, event projects as Activ8 and tech properties as Innov8 to form Group8.[11]

References

  1. ^ a b c Nnah, Mary (24 December 2021). "Broadcast Mogul, Tajuddeen Adepetu, Poised for Tech-driven Enterprise". Retrieved 13 March 2022.
  2. ^ "Why musical concerts are declining in Nigeria- Promoter". 2020-01-11. Retrieved 2022-03-13.
  3. ^ "Soundcity boss, Tajuddeen Adepetu adds another year today". Nigerian Entertainment Today. 2015-03-04. Retrieved 2022-03-13.
  4. ^ "Soundcity MVP Awards: Burna Boy, Davido, Wizkid, Tiwa Savage, others battle for artiste of the year". Punch Newspapers. 2020-01-10. Retrieved 2022-03-13.
  5. ^ "How Tajudeen Adepetu's XChange 100 thrilled fun seekers - P.M. News". Retrieved 2022-03-13.
  6. ^ "From Denrele to Moet Abebe, how Tajuddeen Adepetu quietly mentors Nigeria's media superstars from his media empire". Vanguard News. 2022-03-01. Retrieved 2022-03-13.
  7. ^ "The Nigerian Entertainment Personalities of the Decade (2009 - 2019): TAJUDEEN ADEPETU". Nigerian Entertainment Today. 2020-01-10. Retrieved 2022-03-13.
  8. ^ "Life lessons my grandma taught me". The Sun Nigeria. 2022-03-05. Retrieved 2022-03-13.
  9. ^ "Exclusive: Showbiz promoter, Tajudeen Adepetu splashes billions on December bumper events". Independent Newspaper Nigeria. Retrieved 2022-03-13.
  10. ^ Acho, Affa (2021-11-14). "Tajuddeen Adepetu: From Freelancing To The Pinnacle Of African Media". Retrieved 2022-03-13.
  11. ^ a b "Group8 is the next big venture in show business from Tajuddeen Adepetu". The Nation Newspaper. 2021-10-28. Retrieved 2022-03-13.
  12. ^ "Tajuddeen Adepetu advances media, technological ideas with Group 8". Businessday NG. 2022-03-06. Retrieved 2022-03-13.


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