According to Hindu mythology, Kartikeya is described to explain the meaning of pranava mantra (Om) to father Shiva, the site of which is regarded to be Swamimalai in regional tradition. In the Murugan temple of the town, Kartikeya is depicted as a guru (teacher) and Shiva listening as shishya (disciple) in the gopuram of the temple complex. The form of Kartikeya is known by the epithet Swaminathan and Tagapan Swami in this site.
As of 2001[update] India census,[2] Swamimalai had a population of 6985. Males constitute 49% of the population and females 51%. Swamimalai has an average literacy rate of 75%, higher than the national average of 59.5%: male literacy is 80%, and female literacy is 70%. In Swamimalai, 11% of the population is under 6 years of age.