In the 1960s, European and American expatriates began surfing in Taghazout Bay. In the decades since, a surf industry has arisen in coastal areas of Morocco such as Agadir and Essaouira.[1] The Moroccan government invested in seaside tourism infrastructure in Taghazhout Bay surf village as part of the 2001 Azur Plan, with the aim of creating 20,000 jobs for local people.[2] Winter is generally the high season for surf tourism in Morocco.[3] In Moroccan culture, surfing is generally considered a masculine sport, and women surfers challenge cultural norms in taking part.[4][1]