Super Hungama

Super Hungama
CountryIndia
NetworkDisney Star
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)
Picture format576i SDTV
Ownership
OwnerDisney India
Sister channelsDisney Star Channels
History
Launched17 December 2004; 19 years ago (2004-12-17)
Former names
  • Toon Disney/Jetix (2004–2009)
  • Disney XD (2009–2019)
  • Marvel HQ (2019–2022)

Super Hungama is an Indian pay television channel operated by Disney Star which is wholly owned by Disney India. It primarily focuses on children's animated series and is a direct sister channel to Hungama.[1]

The channel was started as the Indian version of Toon Disney in December 2004 and also carried the Jetix block in India. Both brands were replaced by Disney XD on 14 November 2009. The channel became Marvel HQ on 20 January 2019 and Super Hungama on 1 March 2022.

History

In December 2004, The Walt Disney Company launched two television channels in India—Disney Channel and Toon Disney—as a part of an effort to expand their presence in the South Asian market. Both channels broadcast in English, Hindi, Tamil, and Telugu. Toon Disney started with English, Tamil and Telugu and gained a Hindi-language audio track on 1 September 2005.[2][3] Toon Disney carried the Jetix programming block in India.[4][5] Among all children's television channels in India, Toon Disney had the lowest number of local programming. It was also one of the leading Indian children's channels at the time.[6][7]

Disney XD replaced Toon Disney and Jetix in November 2009.[8][9] In December 2011, Disney India planned to launch Marathi and Bengali language audio tracks for Disney XD in 2012 as a part of its regional expansion within the Indian subcontinent.[10] The channel ceased to be available in Bangladesh in February 2013 as being an unapproved service; the move came as the government banned broadcasts of the Hindi-dubbed cartoon series Doraemon over fears that children would learn Hindi and not Bengali.[11]

Marvel HQ replaced the Indian version of Disney XD on 20 January 2019.[12] Disney India noted that Marvel was a "pop-culture phenomenon" worthy of a dedicated Marvel channel.[13] The channel targeted children aged 6–17 with action-adventure animation and live action programming.[14][15]

At launch, the main Marvel programming would consist of four animated shows[12] and 40 percent of the total schedule,[13] with additional Marvel animated series added or seasons started in March 2019. Over time, non-Marvel animated series were added, including Pokémon and Beyblade.[12]

On 18 October 2021, Disney announced that Marvel HQ would be rebranded as Super Hungama on 1 December.[16] On 30 November, one day before the intended launch, it was delayed due to issues involving the implementation of the Telecom Regulatory Authority of India's New Tariff Order 2.0.[17] The rebrand went ahead on 1 March 2022.[18]

Programming

Main article: List of programmes broadcast by Super Hungama

See also

References

  1. ^ "Strengthening its kids portfolio, Disney to launch 'Super Hungama' channel on 1 March". AnimationXpress. 24 February 2022. Archived from the original on 1 March 2022. Retrieved 1 March 2022.
  2. ^ Bajoria, Jayshree (17 December 2004). "Disney launches India TV channels". BBC. Archived from the original on 25 April 2019. Retrieved 29 March 2022.
  3. ^ "After Tamil & Telugu, Toon Disney goes Hindi from 1 September". Indian Television. 22 August 2005. Archived from the original on 1 March 2014. Retrieved 6 April 2022.
  4. ^ Rohn, Ulrike; Lang, Peter (2009). Cultural Barriers to the Success of Foreign Media Content. p. 280. ISBN 9783631594308. Retrieved 3 August 2022.
  5. ^ Dr. A.G. Sudha; Dr. L. Manivannan. A Study on Impact of Cartoon Programs on School Children with Special Reference to Salem City. Archers & Elevators Publishing House. p. 52. ISBN 9789385640322. Retrieved 3 August 2022.
  6. ^ Rohn, Ulrike; Lang, Peter (2009). Cultural Barriers to the Success of Foreign Media Content. p. 280. ISBN 9783631594308. Retrieved 3 August 2022.
  7. ^ Dr. A.G. Sudha; Dr. L. Manivannan. A Study on Impact of Cartoon Programs on School Children with Special Reference to Salem City. Archers & Elevators Publishing House. p. 52. ISBN 9789385640322. Retrieved 3 August 2022.
  8. ^ "Jetix rebrands to Disney XD in India". Indian Television Dot Com. 12 November 2009. Archived from the original on 5 May 2019. Retrieved 1 March 2022.
  9. ^ "Jetix gets a new name!". Adgully. 13 November 2009. Archived from the original on 29 March 2022. Retrieved 29 March 2022.
  10. ^ "Disney XD to launch Bengali and Marathi feeds in the new year". Campaign India. 28 December 2011. Retrieved 7 July 2022.
  11. ^ "Govt slaps ban on Hindi-dubbed Doraemon telecast". bdnews24.com. Archived from the original on 26 May 2022. Retrieved 6 July 2022.
  12. ^ a b c "Disney India to replace Disney XD with Marvel HQ". Best Media Info. 16 January 2019. Archived from the original on 2 April 2019. Retrieved 18 January 2019.
  13. ^ a b "Marvel HQ, the TV channel for your all-day superhero fix". Exchange4media. Adsert Web Solutions Pvt. Ltd. 17 January 2019. Archived from the original on 24 January 2019. Retrieved 24 January 2019.
  14. ^ "Disney India to launch Marvel HQ on January 20". ET BrandEquity. Economic Times. 16 January 2019. Archived from the original on 24 January 2019. Retrieved 24 January 2019.
  15. ^ "Disney India to launch new kids channel Marvel HQ in place of Disney XD". TelevisionPost. 16 January 2019. Archived from the original on 25 January 2019. Retrieved 24 January 2019.
  16. ^ "Breaking News: Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30". www.bestmediainfo.com. Archived from the original on 16 October 2021. Retrieved 16 October 2021.
  17. ^ "Star and Disney India postpones new channel launches till further intimation". Indian Television. 30 November 2021. Archived from the original on 30 November 2021. Retrieved 30 November 2021.
  18. ^ "Disney Kids Network to launch new channel Super Hungama". exchange4media. 24 February 2022. Archived from the original on 28 February 2022. Retrieved 1 March 2022.

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