Suntory Global Spirits, formerly known as Beam Suntory, Inc., is the American subsidiary of the Japanese beverage company Suntory.[2] The company produces alcoholic beverages.
James Beam began selling barrels of whiskey in 1795. By 1935, his family's business was formally established as the James B. Beam Distilling Company. Ten years later, the Chicago spirits merchant Harry Blum bought the company, and in 1968 sold it to American Brands, Inc.
In 1987, the James B. Beam Distilling Company purchased National Distillers and renamed itself the Jim Beam Brands Company. It was known as Jim Beam Brands Worldwide, Inc. by the time Fortune Brands purchased it in 2005.[3] Fortune Brands also acquired 20 brands from Allied Domecq in 2005, worth $5 billion,[4] which turned Fortune Brands into one of the largest producers of whiskey in the international market.[5]
In 2006, the company was renamed Beam Global Spirits & Wine, Inc. It was split from Fortune Brands to become an independent publicly traded company, Beam Inc., in 2011. Three years later, it was purchased by Suntory Holdings.[6]
As a distinct entity, the company was established as Beam Inc. on October 3, 2011, from the remainder of the Fortune Brands holding company after it sold and divested various other product lines to form a business focused exclusively on spirits and directly related products.[7]
In December 2011, Beam Inc. agreed to buy the only independent Irish whiskey distiller that existed at the time, the Cooley Distillery, for $95 million.[8] On April 23, 2012, Beam announced it would acquire the Pinnacle vodka and Calico Jack rum brands for $600 million.[9]
Previous Beam logoLogo until May 2024
In January 2014, Suntory announced a deal to buy Beam Inc. for about $13.6 billion.[10] The acquisition was completed in April 2014, for a final cost of about $16 billion, when it was announced that Beam would become a subsidiary named "Beam Suntory."[11][12] The acquisition created a culture shock within the company, when Japanese managers implied that the American-made Jim Beam whisky could be improved with the kaizen Japanese technique of continual improvement.[5]
The Chicago Cubs and Beam Suntory announced a long-term sponsorship deal in January 2017, making Beam the official spirits partner of the Cubs and Wrigley Field.[19]
In addition to brands produced directly by the company and its subsidiaries, Suntory Global Spirit imports and markets some brands produced by others, such as the DeKuyper cordial and formerly the coffee liqueur Kamora. Beam facilities also produce spirits for brands owned by other companies, such as Calvert Extra blended whiskey, now owned by Luxco.
In popular culture
In the 2003 Sofia Coppola movie Lost in Translation, actor Bill Murray goes to Japan to shoot a commercial for the Suntory whisky and drops the now famous slogan, "For relaxing times, make it Suntory time."[25]
FCPA Violation
In October, 2020, Beam Suntory Inc. agreed to pay a criminal monetary penalty of $19,572,885 to resolve a United States department's investigation into violations of the Foreign Corrupt Practices Act (FCPA). The resolution arose in part out of Beam's scheme to pay a bribe to an Indian government official in exchange for approval of a license to bottle a line of products that Beam sought to market and sell in India, and related internal controls and books and records violations, which included efforts by a then-member of Beam's legal department to affirmatively avoid uncovering information related to improper activities and practices by third-parties engaged by Beam in India that presented corruption risks. Beam entered into a three-year deferred prosecution agreement with the Criminal Division's Fraud Section and the U.S. Attorney's Office for the Northern District of Illinois in connection with criminal information unsealed in the Northern District of Illinois charging Beam with one count of conspiracy to violate the anti-bribery, internal controls, and books and records provisions of the FCPA.[26]
