The musical was inspired by an article about subwayhomelessness in the March 1956 issue of Harper's magazine and a subsequent 1957 book based on it, both by Edmund G. Love, who slept on subway trains throughout the 1950s and encountered many unique individuals. With the profits from his book, Love then embarked on a bizarre hobby: over the course of several years, he ate dinner at every restaurant listed in the Manhattanyellow pages directory, visiting them in alphabetical order. A previous adaptation of the Harper's article was aired August 3, 1956 on CBS Radio Workshop.[4]
Synopsis
Angie McKay is a magazine writer assigned to write a story about a group of well-dressed homeless people sleeping in the New York subway system. Their leader is Tom Bailey, a one-man employment agency who finds other drifters odd jobs and sleeping quarters. To help research her story, Angie goes undercover and pretends to be a stranded girl from out-of-town. Trouble ensues when Tom discovers her real identity.
Subways Are for Sleeping opened to mostly negative reviews. The show already was hampered by a lack of publicity, since the New York City Transit Authority refused to post advertisements on the city's buses and in subway trains and stations for fear they would be perceived as officially sanctioning the right of vagrants to use these facilities as overnight accommodations.
Producer David Merrick and press agent Harvey Sabinson decided to invite individuals with the same names as prominent theatre critics (such as Walter Kerr, Richard Watts Jr. and Howard Taubman) to see the show, and afterwards used their favorable comments in print ads. Thanks to photographs of the seven "critics" accompanying their blurbs (the well-known real Richard Watts was not African American), the ad was discovered to be a deception. It was pulled from most newspapers, but not before running in an early edition of the New York Herald Tribune. However, the clever publicity stunt allowed the musical to continue to run and it eventually turned a small profit.
Newman won the Tony Award for Best Featured Actress in a Musical, and nominations went to Bean for Best Featured Actor and Kidd's choreography.