Sub Rosa was established at the end of the ‘80s, and expanded its catalogue in the mid-‘90s through the release of electronic music. The soundtrack album by Laibach for the Neue Slowenische Kunst production Baptism was one of the labels' early releases. The name Sub Rosa was deduced from the first sentence of Gilles Deleuze and Félix Guattari's book A Thousand Plateaus and derives from the Latin expression sub rosa: literally translating as "under the rose," and figuratively meaning something secret or undercover. Over its three decades of operation Sub Rosa has gained cult status through its publishing of music that doubles as historical cultural artifacts.[3]
Guy-Marc Hinant and Dominque Lohlé have also run a film production outfit since 2000, OME (Electronic Music Observatory, or Observatoire des musiques électroniques). OME produces documentaries on avant-garde music since World War II. A film on David Toop's record collection[5] entitled I never Promised You A Rose Garden: A Portrait Of David Toop Through His Records Collection[6] is one of a dozen completed projects.[7] They also have made a documentary on noise music in China.