Street King (drink)

Street King
TypeEnergy drink
ManufacturerStreet King LLC
Introduced2011
FlavourStrawberry lemonade, grape, berry, pomegranate
Websitewww.skenergyshots.com

Street King was a flavored energy drink created by American rapper Curtis “50 Cent” Jackson and Pure Growth Partners, CEO Chris Clarke.

Overview

Jackson partnered with Pure Growth Partners' Founder and CEO Chris Clarke to launch the product,[1] which through the United Nations World Food Programme (WFP), was intended to provide a meal for a child in Africa with each shot purchased. The product was manufactured and distributed by Street King LLC in New York, NY.

The drink was sold in 74-millilitre (2.5 US fl oz) shots which contain a caffeine amount of 285 mg,[2] comparable to that of 2-3 cups of coffee.[1][3][4] Street King was available in orange-mango and grape.[1]

Philanthropy

In September 2011, Jackson publicly committed to donating one billion meals to the World Food Program over five years. If he reaches this goal, Jackson would become the 20th largest donor to the organization.[5][6][7] Each meal is covered by a 10 cent donation to the World Food Program for each shot purchased.[7] He donated 3.5 million meals[7] between the launch in September 2011 and January 2012.[8]

Marketing

Street King was rebranded as "SK Energy" in summer 2012.[9] Street King was marketed heavily over social media, including videos with Pauly D and Joan Rivers.[10]

The drink had gained a number of celebrity endorsements, including Joan Rivers;[11] Pauly D;[12] Free Agent Wes Welker;[13] Erin Andrews;[14] J. R. Smith of the Cleveland Cavaliers.[15]

Losing money

SK Energy was losing "millions" of dollars per year, according to Jackson's accountant, in July 2015.[16]

References

  1. ^ a b c Canada, Danielle (August 12, 2011). "50 Cent Releasing "Street King" Energy Shots, Proceeds To Feed 1 Billion Children". Hip-Hop Wired. Archived from the original on October 30, 2014. Retrieved July 4, 2012.
  2. ^ "Product".
  3. ^ Lindsey Goodwin. "How Much Caffeine Is in Coffee, Tea, Cola and Other Drinks?". About.com Food. Retrieved July 13, 2015.
  4. ^ "Rapper launches energy shot with philanthropic edge" (Press release). Beverage Industry. August 11, 2011. Retrieved July 4, 2012.
  5. ^ Horowitz, Steven J. (August 12, 2011). "50 Cent Launches Energy Shot "Street King" To Help Feed One Billion Children". HipHop DX. Retrieved July 4, 2012.
  6. ^ "50 Cent Visits Famine Victims In Somalia, Kenya - The Juice". Billboard.com. Retrieved July 4, 2012.
  7. ^ a b c Goldberg, Mark Leon (February 23, 2012). "Why 50 Cent is a Humanitarian Genius". UN Dispatch. Retrieved July 4, 2012.
  8. ^ "Street King, The Popular Energy Shot With a Mission to End World Hunger, is Now Available at GNC and More Than 40,000 Locations Nationwide" (Press release). PR Newswire. January 6, 2012. Retrieved October 4, 2012.
  9. ^ "Off the Street: 50 Cent's Energy Shot Rebranded as SK Energy". BevNET.com. May 18, 2012. Retrieved July 4, 2012.
  10. ^ Vena, Jocelyn (March 28, 2012). "50 Cent Recruits Pauly D, Joan Rivers For Street King Campaign - Music, Celebrity, Artist News". MTV.com. Archived from the original on May 1, 2012. Retrieved July 4, 2012.
  11. ^ Vena, Jocelyn (March 28, 2012). "50 Cent Recruits Pauly D, Joan Rivers For Street King Campaign". MTV News. Archived from the original on July 6, 2014. Retrieved December 4, 2014.
  12. ^ Markman, Rob (July 12, 2012). "Pauly D Joins 50 Cent's SK Energy Movement". MTV News. Archived from the original on April 11, 2018. Retrieved December 4, 2014.
  13. ^ "50 Cent's Street King Energy Links With Wes Welker". Stack magazine. December 1, 2012. Retrieved July 10, 2013.
  14. ^ "Erin Andrews Talks 50 Cent: Discusses Near-Awkward Kiss At Daytona 500". International Business Times. March 7, 2013. Retrieved January 13, 2015.
  15. ^ "50 Cent's Next Beverage Bonanza". Forbes. March 27, 2013. Retrieved July 10, 2013.
  16. ^ "50 Cent's accountant knows little about rapper's income". NY Daily News. Retrieved April 10, 2018.

Read other articles:

Begonia holtonis

Begonia holtonis TaksonomiDivisiTracheophytaSubdivisiSpermatophytesKladAngiospermaeKladmesangiospermsKladeudicotsKladcore eudicotsKladSuperrosidaeKladrosidsKladfabidsOrdoCucurbitalesFamiliBegoniaceaeGenusBegoniaSpesiesBegonia holtonis A.DC., 1859 lbs Begonia holtonis adalah spesies tumbuhan yang tergolong ke dalam famili Begoniaceae. Spesies ini juga merupakan bagian dari ordo Cucurbitales. Nama ilmiah spesies ini pertama kali diterbitkan oleh Alphonse Pyramus de Candolle pada 1859. Referensi...

 

French Open

Annual tennis tournament held in Paris French Championships and Roland-Garros redirect here. For other uses, see French Championship (disambiguation) and Roland Garros (disambiguation). This article is about the tennis tournament. For the golf tournament, see Open de France. For the badminton tournament, see French Open (badminton). French Open(Roland-Garros)Official websiteFounded1891; 133 years ago (1891)Editions127 (2023)93 Grand Slam events (since 1925)LocationParis, XVI...

 

Febby Rastanty

Febby RastantyFebby pada tahun 2021LahirFebriani Rastanty1 Februari 1996 (umur 28)Jakarta, IndonesiaAlmamaterFakultas Hukum Universitas IndonesiaPekerjaanPemeranmodelpenyanyiTahun aktif2004—sekarangKarier musikGenrePopInstrumenVokalMantan anggotaBlink Febby Rastanty (lahir 1 Februari 1996) adalah pemeran, penyanyi dan model Indonesia.[1] Kehidupan awal dan pendidikan Febby merupakan anak sulung dari pasangan Rasyid Jayaruddin dan Anice Worang.[2] Ayahnya berasal d...

Reporters Without Borders

International organisation for freedom of the press Reporters Without BordersReporters Sans FrontièresLogo since 2020Formation1985FounderRobert Ménard, Rémy Loury, Jacques Molénat and Émilien JubineauTypeNonprofit organisation, non-governmental organisation with consultant status at the United NationsHeadquartersParis, FranceDirector GeneralChristophe Deloire(since July 2012)Key peopleChristophe Deloire, Secretary General Pierre Haski, President RSF France Mickael Rediske, President RSF...

 

La Crosse Tribune

Daily newspaper in La Crosse, Wisconsin La Crosse TribuneTypeDaily newspaperFormatBroadsheetOwner(s)Lee EnterprisesPresidentPaul PehlerEditorTodd KrysiakFoundedMay 16, 1904; 119 years ago (1904-05-16)LanguageEnglishHeadquarters1407 St. Andrew StreetSuite A100La Crosse, Wisconsin 54603CountryUnited StatesCirculation18,837 Daily (as of 2023)[1]ISSN0745-9793OCLC number1755375 Websitelacrossetribune.comMedia of the United StatesList of newspapers The La Crosse Tribun...

 

القائمة العربية الموحدة

القائمة العربية الموحدة القائمة العربية الموحدة‎(بالعبرية: הרשימה הערבית המאוחדת‬)‏    البلد إسرائيل  تاريخ التأسيس 1996  المقر الرئيسي تل أبيب  الأيديولوجيا عرب 48،  وقومية عربية  الموقع الرسمي الموقع الرسمي  تعديل مصدري - تعديل   القائمة العربية الم...

Gabonese Air Force

Aerial warfare branch of the Gabonese Armed Forces Gabonese Air ForceArmée de l'air GabonaiseGabonese Air Force roundelActiveJanuary 25, 1972 - PresentCountry GabonTypeAir ForceRoleAerial warfareSize1,500Part ofArmed Forces of GabonHeadquartersLibrevilleAnniversariesJanuary 25CommandersCommander in ChiefPresident Ali Bongo OndimbaCommander of the Air ForceGeneral Jean MartinInsigniaFin flashAircraft flownFighterDassault Mirage F1HelicopterAlouette III, AS332, SA342, SA330, EC135, E...

 

Eugene Chen

Chinese revolutionary, lawyer, and diplomat Eugene Chen陳友仁Eugene Chen as pictured in The Most Recent Biographies of Chinese DignitariesMinister of Foreign AffairsIn officeJune 1, 1931 – 1932Preceded byAlfred Sao-ke SzeSucceeded byLuo Wengan Personal detailsBorn(1878-07-02)2 July 1878San Fernando, Trinidad and TobagoDied20 May 1944(1944-05-20) (aged 65)Shanghai, Reorganized National Government of the Republic of ChinaResting placeBabaoshan Revolutionary Cemetery, Beijing,...

 

Bin Ladin Determined To Strike in US

August 6, 2001 intelligence memo Bin Ladin Determined To Strike in USThe briefingCreatedAugust 6, 2001PresentedJuly 22, 2004 (public)Media typePresident's Daily BriefSubjectTerrorism threats indicating the September 11 attacks Bin Ladin Determined To Strike in US was a President's Daily Brief prepared by the Central Intelligence Agency and given to U.S. President George W. Bush on Monday, August 6, 2001. The brief warned, 36 days before the September 11 attacks, of terrorism threats from Osa...

约翰斯顿环礁

此條目可参照英語維基百科相應條目来扩充。 (2021年5月6日)若您熟悉来源语言和主题，请协助参考外语维基百科扩充条目。请勿直接提交机械翻译，也不要翻译不可靠、低品质内容。依版权协议，译文需在编辑摘要注明来源，或于讨论页顶部标记{{Translated page}}标签。 约翰斯顿环礁Kalama Atoll 美國本土外小島嶼 Johnston Atoll 旗幟颂歌：《星條旗》The Star-Spangled Banner約翰斯頓環礁�...

 

Parallels Workstation

Virtual machine software Parallels Workstation 6 for Windows and LinuxDeveloper(s)Parallels, Inc.Stable release6[1] / November 8, 2011; 12 years ago (2011-11-08) Operating system(Discontinued) as of 2013 for Microsoft Windows, LinuxPlatformx86-compatibleTypeHypervisorLicenseCommercial proprietary softwareWebsiteparallels.com/en/products/workstation/ Parallels Workstation is the first commercial software product released by Parallels, Inc., a developer of desktop and ...

 

Gustavo Selva

Gustavo Selva Presidente della 3ª Commissione Affari Esteri della Camera dei deputatiDurata mandato21 giugno 2001 –27 aprile 2006 PredecessoreAchille Occhetto SuccessoreUmberto Ranieri Presidente della 1ª Commissione Affari Costituzionali della Camera dei deputatiDurata mandato25 maggio 1994 –8 maggio 1996 PredecessoreAdriano Ciaffi SuccessoreRosa Russo Iervolino EuroparlamentareLegislaturaI, II GruppoparlamentarePPE CircoscrizioneItalia nord-orientale Incari...

Alan Watson, Baron Watson of Richmond

British politician The Right HonourableThe Lord Watson of RichmondCBEMember of the House of LordsLord TemporalIn office23 July 1999 – 25 July 2023Life Peerage Personal detailsBorn (1941-02-03) 3 February 1941 (age 83)Port Elizabeth, South AfricaChildren2Residence(s)Richmond, London, EnglandEducationUniversity of CambridgeOccupationChairman, CTN Chairman, Havas Media UK Chairman, Nexus Partnerships High Steward, Cambridge UniversityWebsitewww.lordalanwatson.com Alan John Watson...

 

العلاقات الفرنسية الليبية

العلاقات الفرنسية الليبية فرنسا ليبيا   فرنسا   ليبيا تعديل مصدري - تعديل   العلاقات الفرنسية الليبية هي العلاقات الثنائية التي تجمع بين فرنسا وليبيا.[1][2][3][4][5] مقارنة بين البلدين هذه مقارنة عامة ومرجعية للدولتين: وجه المقارنة فرنسا ليبيا �...

 

新贝伦

新贝伦Nova Belém市镇新贝伦在巴西的位置坐标：18°28′30″S 41°01′01″W / 18.475°S 41.0169°W / -18.475; -41.0169国家巴西州米纳斯吉拉斯州面积 • 总计148.789 平方公里（57.448 平方英里）海拔349 公尺（1,145 英尺）人口 • 總計3,629人 • 密度24.4人/平方公里（63.2人/平方英里） 新贝伦（葡萄牙语：Nova Belém）是巴西米纳斯吉拉斯州�...

第二屆鳩山一郎內閣

 日本內閣第二次鳩山一郎内閣だいにじはとやまいちろうないかく內閣總理大臣鳩山一郎（第53任）成立日期1955年3月19日總辭日期1955年11月22日執政黨／派系日本民主黨內閣閣僚名簿（首相官邸） 第二屆鳩山一郎内閣（日语：第二次鳩山一郎内閣／だいにじはとやまいちろうないかく Dainiji Hatoyama Ichirō Naikaku */?）是日本眾議院議員、日本民主黨總裁鳩山一郎就任...

 

Bourbon Democrat

U.S. political faction Bourbon Democrats 1884 cartoon illustrating the decline of the Democrat Bourbonism (represented as an empty jug) by Joseph KepplerProminent membersCharles O'ConorSamuel J. TildenGrover ClevelandJohn M. PalmerAlton B. ParkerAssociated partiesStraight-Out Democratic PartyNational Democratic PartyFounded1872; 152 years ago (1872)Dissolved1912; 112 years ago (1912)IdeologyClassical liberalismConservatismMerit systemAnti-corruptionLaissez-...

 

Hwaa

  提示：此条目页的主题不是Hwasa。 HWAA화(火花)(G)I-DLE的单曲发行日期2021年1月11日 (2021-01-11)格式數位下載类型蒙巴顿黑暗流行（英语：Darkness in music）梦幻流行合成器流行时长3:17唱片公司CubeKakao MU-CUBE聯眾唱片词曲田小娟制作人小娟Pop Time(G)I-DLE单曲年表 DUMDi DUMDi（2020年） HWAA （2021年） Last Dance（2021年） 音乐视频YouTube上的〈Hwaa〉YouTube上的英語版歌詞MVbilibili上的...

Mathematical induction

Form of mathematical proof Not to be confused with inductive reasoning. Mathematical induction can be informally illustrated by reference to the sequential effect of falling dominoes.[1][2] Mathematical induction is a method for proving that a statement P ( n ) {\displaystyle P(n)} is true for every natural number n {\displaystyle n} , that is, that the infinitely many cases P ( 0 ) , P ( 1 ) , P ( 2 ) , P ( 3 ) , … {\displaystyle P(0),P(1),P(2),P(3),\dots }   all...

 

UConn Huskies football statistical leaders

Donald Brown is Connecticut's all-time rushing leader. The UConn Huskies football statistical leaders are individual statistical leaders of the Connecticut Huskies football program in various categories,[1] including passing, rushing, receiving, total offense, defensive stats, and kicking. Within those areas, the lists identify single-game, single-season, and career leaders. The Huskies represent the University of Connecticut in the NCAA's American Athletic Conference. Although Conne...