Stoker's is known for selling moist snuff in 12-oz tubs with a refillable can included. Tubs are sold with a metal lid and a plastic base. One tub is the equivalent to ten 1.2-oz standard cans and single 1.2-oz cans are available in select markets. The label on the Stoker's can say that the Stoker's cut has more flavors.
In 2021, net sales of Stoker's Products amounted $124.3 million.[1]
History
Stoker's began as a family-run business by Fred Stoker, but is now run by Bobby Stoker. Fred Stoker began by producing and selling long-leaf tobacco in West Tennessee in the early 1900s. Eventually, this evolved into a mail-order bulk tobacco business. The company's first chewing tobacco, 24-C, was released in the 1940s. Differing from other manufacturers of chewing tobacco, Stoker's sells its chew in 16-oz bags, in contrast to the standard 3 oz. More recently, Stoker's has entered the dipping market.