Vocalist Deryck Whibley conceived the idea of the video after a conversation with The Strokes singer Julian Casablancas about the trend of bands with numbers and "the" in their names.[6] At Casablancas's encouragement, the video is a parody of the Strokes video for their song Last Nite while the band is wearing matching outfits similar to The Hives.[6]
The video, directed by Marc Klasfeld, starts with the band members entering the office of a record executive (played by Will Sasso). He says the "number band thing" is "out" and changes the band's name to "The Sums" and the members' individual names (Deryck is "Sven", Cone is "Thurston", Dave is "Holmes", and Stevo is "Sergio"). The band then plays the song on a set spoofing The Hives, The Strokes, and The Vines and includes various images of arcade games. At the start of the last chorus, Deryck breaks the choreography and starts trashing his equipment and Dave, Cone, and Stevo do the same thing. The video ends with the four band members pushing down The Sums' name behind them.
Apart from the introduction, the performance was recorded at 30 frames per second (on video) as if it was a live performance.
Critical reception
Gareth Dobson of Drowned in Sound criticized the song, writing "Worst of all, the band choose to articulate their sense of misplaced rage in the form of a sub-Offspring SoCal punk dirge. I'd like to say I preferred it when they sang about girls n'that, but I didn't. I just want them to go away."[3]