"Stay Awake" is a song by British musician Example from his third studio album, Playing in the Shadows. The song was written by Example and produced by British electronic music trio Nero. It was released on 28 August 2011 as the album's second single and was added to the BBC Radio 1 playlist.[2] The song premiered on BBC Radio 1 as Zane Lowe's 'Hottest Record in the World' on 4 July 2011.[3] On 4 September 2011, the single debuted on the UK Singles Chart at number one.
Background and release
Example told British online newspaper The Independent that his inspiration for the song was how kids at the time seemed to be engaging in drug use, alcohol consumption, and sex more often and at younger ages. Noticing other people did not discuss this subject in music, Example decided to do so himself. He then met up with Nero, who played several of their compositions for him, but they decided that the recording would not appeal to the public, so they wrote a new song with that quality. Nero commented that the final result was something that they would not do themselves, but it worked well for Example. "Stay Awake" was released in the United Kingdom on 28 August 2011.[4]
Critical reception
Stay Awake generally received a positive response upon its release. Robert Copsey of Digital Spy gave the song a 4/5 star rating and stated it is "the perfect pick-me-up for those on a post-festival comedown... and a harsh lesson for those who aren't.[5]
Chart performance
The song debuted at number one on the UK Singles Chart, marking his second number one and sixth top 40 hit. It sold 73,402 copies, beating "Moves like Jagger" by Maroon 5 featuring Christina Aguilera to the top spot by just 266 copies, the smallest gap between the top two in the UK since March 2009.[6]
Music video
A music video to accompany the release of the single "Stay Awake" was first released on YouTube on 18 July 2011. The video lasts 3 minutes and 30 seconds.[7]
