Beer brand
St Pauli Girl![]() A St. Pauli Girl beer bottle in 2008 |
| Location | Bremen, Germany |
|---|
|
|
St. Pauli Girl is a brand of beer brewed and bottled for export only by the St. Pauli Brauerei, which is located within the Beck's brewery in Bremen, Germany an owned by AB InBev.[citation needed] In the U.S. it is brewed for the domestic market by St. Louis, Missouri-based Anheuser-Busch.[citation needed]
There are currently three brands of beer brewed: St. Pauli Girl Lager, a pale lager, St. Pauli Girl Special Dark, and St. Pauli Non-Alcoholic Malt Beverage.[citation needed] The beer is only produced for export and is not sold in Germany.[citation needed]
History
The beer's name comes from the former St. Paul's Friary [de] in Bremen, which was next to the original St. Pauli brewery established in 1857 by Lüder Rutenberg.
St Pauli Girl's Beers were first introduced into select US markets in 1965. National Distribution began in 1975. St. Pauli Non-Alcoholic was first sold in the United States in 1991. The St Pauli Girl website claims that their beer is the number two selling German beer in the United States.[1][when?][dead link] Per the label on the bottle, it is a product of the US, brewed by St. Louis-based Anheuser-Busch in one or more of its domestic facilities.[citation needed]
Marketing
The distinctive label depicting a woman wearing a dirndl was introduced in the 19th century with the advent of the bottled beer. The local artist commissioned for the label drew his inspiration from the waitresses at the time.
Starting in 1977 St. Pauli Girl Beer began choosing a model to represent the beer brand nationally on an annual basis and appear on the popular St. Pauli Girl poster. During that time period, several years did not have a named spokesmodel (1978-1981, 1988, 1992, and 1994). The spokesmodel campaign ended after 2012.
St Pauli Girl's spokesmodels timelines
References
