South Bay was established initially as a strip-mall shopping center in 1998.
History
South Bay was established as a suburban-style strip mall. The developer, having bought the center in 1998, expanded it eight years later.
In 2015, the developer announced plans for implementation of a new, urbanstreet grid, pedestrian orientation, mixed land uses, structured parking, and acute attention to the details of dynamic public space. The project called for 475 apartments, a 130-room hotel, 12-screen cinema, 113,000 square feet of retail and restaurant space, and parking, plotted on a 9.9-acre residential and commercial development.[1]
The project encompasses 10 parcels on Allstate Road, West Howell and Enterprise streets, and Baker and Field courts — formerly largely vacant, commercial/industrial land and parking lots south of South Bay Center. However, Councilor Frank Baker had significant concerns for neighbors regarding managing traffic around the expanded complex.[2]