October 18, 1950 (1950-10-18) – December 10, 1951 (1951-12-10)
Somerset Maugham TV Theatre (originally known as Teller of Tales for the first three episodes) is an American anthologydrama program.[1] The series aired on CBS October 18, 1950 – March 28, 1951, and on NBC April 2, 1951 – December 10, 1951.[2]
Premise
The series made its debut on October 18, 1950 on CBS. The series was a half-hour (later 60 minute) drama whose episodes were based on the works and novels of the show's namesake William Somerset Maugham.[1]
Maugham appeared for one minute at the beginning of each episode and for 30 seconds at the end. His segments were live on the first three episodes and were filmed thereafter,[3] while the dramas themselves were presented live.[1]
Season 2 Changes
Move to NBC
After the series finished its run on CBS after one season on March 28, 1951, the series was moved to NBC on April 2, 1951. The series would remain for the rest of its run. The series also moved from Wednesday nights to Monday nights[citation needed] and expanded to 60 minutes, alternating weekly with Robert Montgomery Presents.[1]
Season two finished its second season on September 3 after airing 16 episodes.[citation needed]
Season 3
The series started its third season on September 17, 1951, continuing to air on Monday nights and for sixty minutes. This season would be the show's final season airing its last episode on December 10, 1951, after airing 7 episodes.
Tintair sponsored the program.[4] The company ended its sponsorship effective December 10, 1951, because it felt that the show's alternate-week status diminished the impact of Tintair's advertising.[5]
Broadcast history
Wednesdays 9–9:30 PM, October 18, 1950 – March 28, 1951, on CBS.
Mondays 9:30–10:30 PM, April 2, 1951 – June 25, 1951, on NBC.
Mondays 9:30–10 PM, July 9, 1951 – August 27, 1951, on NBC.
Mondays 9:30–10:30 PM, September 3, 1951 – December 10, 1951, on NBC.
Reviewers for the trade publication Billboard had differing reactions to two episodes of the show.
The January 17, 1951, episode was described as "a superb job of emasculation" of the short story "Vessel of Wrath".[12] The reviewer wrote that he had not seen "more lacklustre, dull, stodgy, boring, inane, stupid, empty, silly and nauseating dramatizations".[12] He added that it was " a completely pointless production ... disgracefully dull in execution."[12]
A review of the September 3, 1951, episode called it "one of the best full-hour programs to be seen hereabouts in a long time ... completely superior in script adaptation, acting and direction."[7] The only flaw cited by the reviewer was "a top-heavy overdose of lengthy commercials" that were repetitive enough to irritate viewers.[7]
Radio version
The Somerset Maugham Theater, a radio version of the program was broadcast on CBS from January 20, 1951, through July 14, 1951, sponsored by Tintair. It ran on NBC from October 27, 1951, through January 19, 1952, with By-Mart as the sponsor. Stars of episodes included Clark, Hume Cronyn, Alfred Drake, Nancy Kelly, Scott, and Tandy. The producers were John Gibbs and Ann Marlowe; the director was Mitchell Grayson.[13]
A review of the January 27, 1951, episode in Billboard said that despite "a soap opera slant", The Somerset Maugham Theater was "far above the usual daytime drama, because its basic story ideas are much stronger".[14] The review commended Tandy's acting and Grayson's directing and complimented the commercials.[14]
^ abcdefgMcNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 772. ISBN0-14-02-4916-8.
^Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. p. 623. ISBN978-0-19-507678-3.