SinceThe80s

SinceThe80s
Parent companyUniversal Music Group
Founded2017; 8 years ago (2017)
FounderBarry "Hefner" Johnson
Zekiel "Zeke" Nicholson
Distributor(s)
GenreHip hop, R&B
Country of originUnited States
LocationAtlanta, Georgia
Pittsburgh, Pennsylvania
Official websitesincethe80s.com

SinceThe80s is an American record label, management, and publishing company founded by Barry "Hefner" Johnson, and Zekiel "Zeke" Nicholson, based in Atlanta and Pittsburgh. The label is a joint venture with Motown, a subsidiary of Universal Music Group.[1]

History

Barry "Hefner" Johnson started in the music industry from marketing and promotion with Warner Music Group and Sony Music, promoting Pittsburgh artists such as Wiz Khalifa and Mac Miller.[2] In 2014, Kei Henderson met 21 Savage during the annual Atlanta hip-hop festival, A3C, and became his manager,[3] while Johnson and Zekiel Nicholson co-manage JID and EarthGang, who both signed with Dreamville in 2017.[4] They made the progression from management to label executives since they already take on those responsibilities as managers, and launched SinceThe80s. Henderson told Billboard, "I realized how much I was doing on my own, everything from merch design, web design, staffing a team [and] hiring radio."[5]

In an interview with Billboard, they said the label is envisioned "as a collaborative brand that seeks to find and nurture the next wave of superstars from the culture hub of Atlanta." In 2019, the founders of label played an intricate part in Dreamville's recording sessions for the compilation album Revenge of the Dreamers III. Johnson and Nicholson convinced J. Cole to host the studio sessions at Tree Sound Studios in Atlanta instead of Los Angeles. Every artist on the label was invited to the sessions in Atlanta with the goal of fostering connections with other artists that attended. Johnson says Cole has "always been supportive" of SinceThe80s and has relationships with other Atlanta-based labels such as Love Renaissance.[6]

The label houses artists Njomza, Hardo, Asiahn, and Jordan Hawkins.[7] In 2020, the label added Metro Marrs to the roster who signed a joint deal with Quality Control, as well as Benji who is part of the collective Spillage Village.[8] The also house producers Christo, Malik Baptiste, Tommy Brown, and Pyrex.[6]

Publishing

District 80 Publishing is an American music publisher part of SinceThe80s. The company published number 1 singles such as Ariana Grande's "Thank U, Next", "7 Rings", and "Positions", co-written by Tommy Brown and Njomza, "Better Off" and "Make Up", co-written by Malik Baptiste.[9]

Roster

Current artists

Act Year
signed 		Releases
under the label
Njomza 2018 2
Hardo 2018 3
Asiahn 2019 3
Jordan Hawkins 2019 1
Metro Marrs 2020 1
Benji. 2020 1
Spillage Village 2020 1
NDO Dee 2023 –

Management

In-house producers

  • Christo
  • Malik Baptiste
  • Tommy Brown
  • Pyrex

Discography

Studio albums

Artist Album Details
Asiahn Love Train 2
  • Released: January 11, 2019[10]
  • Label: SinceThe80s
  • Format: Digital download
Hardo Days Inn
  • Released: April 24, 2020[11]
  • Label: SinceThe80s
  • Format: Digital download
Spillage Village Spilligion
Hardo & Deezlee
(with DJ Drama) 		Fame or Feds 3
  • Released: July 23, 2021
  • Label: SinceThe80s, Trap Illustrated
  • Format: Digital download
Benji. Smile, You're Alive!
  • Released: September 29, 2021
  • Label: SinceThe80s
  • Format: Digital download

Extended plays

Artist Album Details
Njomza Vacation
  • Released: November 9, 2018[13]
  • Label: SinceThe80s, Motown, Capitol
  • Format: Digital download
Hardo Trapn Fever 2
  • Released: November 27, 2020
  • Label: SinceThe80s
  • Format: Digital download
Asiahn The Interlude
  • Released: January 11, 2021[14]
  • Label: SinceThe80s, Motown
  • Format: Digital download
Asiahn The Interlude (Orchestral Performance)
  • Released: March 18, 2021[15]
  • Label: SinceThe80s, Motown
  • Format: Digital download
Njomza LIMBO
  • Released: June 25, 2021
  • Label: SinceThe80s, Motown
  • Format: Digital download
Jordan Hawkins Heart Won't Stop
  • Released: October 27, 2021
  • Label: SinceThe80s
  • Format: Digital download

Mixtapes

Artist Album Details
Metro Marrs Popular Loner

References

  1. ^ "Introducing the REVOLT Summit Atlanta board of advisors". Revolt.
  2. ^ "President of Since the 80's Barry "Hefner" Johnson — How To Grow in Music Business as an Entrepreneur". Castbox.
  3. ^ "Kei Henderson: From Managing 21 Savage & on The Road to Realizing Her Mogul Status". PopedWorld.
  4. ^ L. Tran, Vivien. "J.I.D & Since the 80s Talk Life in the Music Industry with No Label". The Crimson. Retrieved 23 January 2021.
  5. ^ Wicker, Jewel. "Why Artist Managers Are Getting Into the Label Game". Billboard.(subscription required)
  6. ^ a b Wicker, Jewel. "How Since the 80s, The Managers of 21 Savage, EarthGang & J.I.D., Are Hoping to Change the Label Game". Billboard.(subscription required)
  7. ^ "NJOMZA ANNOUNCES SIGNING TO SINCETHE80S/MOTOWN RECORDS". The360Mag.
  8. ^ "QUALITY CONTROL WELCOMES ATLANTA RAPPER METRO MARRS TO THE MULTI-MILLION DOLLAR FOLD". HipHopDX.
  9. ^ "Ariana Grande's Producer Was Just as Surprised as You Were About 'Positions' Release Date". Billboard.
  10. ^ "Love Train 2 by Asiahn". Apple Music.
  11. ^ "Days Inn by Hardo". Apple Music.
  12. ^ "Spilligion by Spillage Village". Apple Music.
  13. ^ "Vacation by NJOMZA". Apple Music.
  14. ^ "Asiahn Brings 'Boss Talk & Big Vibes' to the Bedroom With 'The Interlude' EP: Emerging Artists Spotlight". Billboard.
  15. ^ "Asiahn shares orchestral performance of 'The Interlude'". Revolt.

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