"Sign of the Times", also known as "A Sign of the Times", is a song performed by Petula Clark, featured on her album My Love and released as a single in March 1966. It was the follow-up to her #1 US hit "My Love," the title track from the aforementioned album, and it continued her association with writer/producer Tony Hatch and songwriter Jackie Trent. However, "Sign of the Times" had a more percussive sound than had been evident on Clark's previous singles, or than would become evident on her later ones.[1][2][3][4]
Clark introduced "A Sign of the Times" on The Ed Sullivan Show broadcast of 27 February 1966. The single would debut on the Billboard Hot 100 dated 26 March 1966 and reached its peak of #11 that 23 April. It peaked at #2 on Billboard's "Easy Listening" survey.
Beginning with her American breakout, "Downtown," Clark's singles had all had higher chart peaks in the US than in the UK. (The 1966 #23 UK hit "You're the One" was not released in the US.) "A Sign of the Times" became the most extreme example of this discrepancy by spending only one week – that of 27 April 1966 – in the UK Top 50 at #49.[5] Although this trend was reversed with Clark's next single: "I Couldn't Live Without Your Love" (UK #6/US #9), Clark's last two 1966 single releases: "Who Am I?" (US #21) and "Colour My World" (US #16) both failed to rank in the UK Top 50.
The Chrysler Hall engagement was also broadcast by PBS as the television special Petula Clark: A Sign of the Times which – augmented with archive footage from Clark's career – was released on DVD 26 March 2002.[citation needed]
In 1969 B.F. Goodrich utilized the tune to "A Sign of the Times" for TV commercials advertising radial tires: the lyric was adjusted from "It's a sign of the times" to "It's the radial age".[citation needed]
In 1999 Target department store ran a series of television commercials featuring "A Sign of the Times." The song's use as a jingle for Target was masterminded by the company's marketing director John Pellegrene who had been responsible for "A Sign of the Times" being used in the 1960s B.F. Goodrich ad campaign.[6]
A brief clip of "A Sign of the Times" was used on Dickie Goodman's 1966 novelty record Batman and his Grandmother.[citation needed]
In 2001, the radio and media company Clear Channel Communications listed "A Sign of the Times" on an advisory list of records that stations might voluntarily choose to avoid playing—on a temporary basis—in the wake of the September 11 terrorist attacks, the title possibly being construed to refer to a portent of the end of the world.[7]
^Simon Frith Popular music. Vol. 4: Music and identity 2004- Page 287 ".."Who Am I?" was the fourth in a remarkable series of songs which established the American career of Petula Clark. Released in 1966 and preceded the year before by "Sign of the Times" and "My Love," it laid to rest any uncharitable notion ..."
^Paul Simpson The Rough guide to cult pop 2003- Page 133 "Much of the other pop he produced and/or co-wrote is listenable, though some is risible. Many songs, like Petula Clark's Sign Of The Times, are almost too infectious. The hook is ruthless, the backing so bright and breezy you almost forget it's ..."
^Billboard 22 Oct 1966 - Page 15 SIGN OF THE TIMES-Petula Clark, Warner Bros. 5802
^Georges Leroux Partita for Glenn Gould: An Inquiry Into the Nature of Genius 2010 Page 221 "It was in a truck stop along Highway 17 that Gould discovered Petula Clark's songs: first “Who Am I?,” then “Sign of the Times,” “My Love,” and finally “Downtown.” He stayed in a motel in Marathon and listened to them all. I am attracted to this ..."
