By the time of the single's recording, Magazine consisted of only four members, as original keyboardist Bob Dickinson had left the band the previous year.
The cover artwork was designed by Malcolm Garrett, based on the 1886 work La Chimere regarda avec effroi toutes choses by Symbolist artist Odilon Redon (1840–1916).[6]
Song
The name of the song came from a political argument between Devoto and his girlfriend, in which his girlfriend said to him; "Oh, you'll end up shot by both sides".[7]
The song originated in a riff that Pete Shelley came up with when Devoto was helping him with "some tentative Buzzcocks songs. He played the chord sequence and I was really impressed, said so, and he just gave them to me there and then."[8]
An identical guitar riff was used in the song "Lipstick" by Devoto's former band Buzzcocks, released as a B-side in November 1978.[9]
Reception
The song was ranked at No. 9 among the top "Tracks of the Year" for 1978 by NME.[10]
The song was ranked number 989 among the greatest singles ever made in Dave Marsh's book The Heart of Rock & Soul (1989).[11]