Sharpie is a brand of writing implements (mainly permanent markers) manufactured by Newell Brands, a public company headquartered in Atlanta, Georgia. Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands.
Sharpie markers are made with several tips, including ultra fine, extra fine, fine, brush, chisel, and retractable tips. Sharpie also produces gel and rollerball pens.
History
Sharpie products
From left to right (above): marker types, black marker; (below): color markers line, and several Sharpies exhibited in a store
"Sharpie" was originally a permanent marker launched in 1964 by the Sanford Ink Company named after Camden "Sharpie" Johnson. The Sharpie was the first pen-style permanent marker.[1][2]
In 1990, Sharpie was acquired by The Newell Companies (later Newell Rubbermaid) as part of Sanford, a leading manufacturer and marketer of writing instruments.[3]
In 2005, the company's Accent highlighter brand was repositioned under the Sharpie brand name. The Sharpie Mini, a smaller marker with a clip for attaching a keychain or lanyard was also launched. In 2006, Sharpie introduced markers with button-activated retractable tips rather than a cap. Sharpie Paint markers were also introduced. As of 2011, 200 million Sharpies had been sold worldwide.[4] Sharpie markers are manufactured in Mexicali, Baja California, Mexico, and Maryville, Tennessee, and with numerous off-shore partners globally.[5]
Marketing
Fltr (left): Sharpie sponsorship on a NASCAR car, 2014; (right): branded products on sale in London
In recent years, Sharpie commercials have followed the slogan "Write Out Loud". These advertisements depict people using Sharpies in bad situations, such as using the marker to touch up a car and a college woman highlighting words in a book to notify a male student that his fly was open. Also, a middle-aged woman trying to think of what to write for her resignation letter, writes "I QUIT" with a red Sharpie. David Beckham is sponsored by Sharpie and appears in a commercial signing autographs with a Sharpie and trying to steal them.[6]
Sharpies are the writing utensil of choice for astronauts aboard the International Space Station because of their usability in zero-gravity. According to Canadian astronaut Chris Hadfield, who commanded the International Space Station in 2012–2013, "you can hold it any which way and it still works".[9]
Former US presidentDonald Trump has a well-known preference for using Sharpies to sign official government documents, as he did when he gave autographs.[10]
In September 2019, Trump was involved in a "Sharpie-gate" controversy, as CNN reported: "Trump defended an apparent Sharpie-altered map of Hurricane Dorian's predicted path."[11][12]
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