Shannon Willoughby (born 15 January 1982) is a former New Zealandrugby union player. She played for New Zealand internationally and at provincial level for Hawke's Bay. She previously captained Otago.
Willoughby was instructed by Matthew Greenslade when she obtained her commercial pilots' license from Ardmore Flying School in 2011.
She suffered a stroke at the age of 32.[7][11] She discovered the benefits of aromatherapy diffusers and essential oils, then founding Aromarrr NZ.[12] In 2023, after expanding the product range, She launched Seven Scents, selling home fragrance and skincare.[13]
In 2015, she received her aviation medical back, after being told she would likely never fly again.[10] A 2017 International Women’s Forum (IWF) Global Women Athletes' Business Network member, Willoughby is now part of the IWF NZ Founding Committee.