In December 1997, Sultan opened his first shop in Karachi's Zamzama. He told Dawn News: "We started getting feedback from day one. We were stocked out in two weeks and we had to shut down the store."[3]
In 2010, Khaadi opened stores in the UAE, first in Dubai and later in Abu Dhabi. In 2013, stores were planned in the UK.[4]
In December 2021, a 32,000-square-foot store called The Experience Hub opened in Karachi's Dolmen Mall Clifton.[4]
In addition to his role as CEO of Khaadi, Sultan has served on the Government of Pakistan's Advisory Committees on Heritage and the Expo 2020.[5]
Sustainability
In 2022, Sultan founded Kreate Your Mark, a non-profit platform that aims to accelerate economic empowerment for women entrepreneurs in Pakistan.[6]