An international self-esteem survey conducted on 16,998 people from 53 nations was published by the American Psychological Association in 2005;[10] the questionnaire included views of one's individual personality, that of one's own nation and that of other nations. The research found that Serbia was placed first of the most self-esteemed nation, ahead of the United States (6th), and Japan (last place), and the majority of nations, as well as Serbs themselves, agreed on this.[11] The research also noted that Serbia was among the 10 most collectivist nations.[10]
Janjić, Dušan (1997). "The Management of Ethnic Conflict and the Crisis of National Identity". Ethnic Conflict Management. The Case of Yugoslavia: 171–193.
Jovanović, Dejan (2015). "Dualna Priroda Srpskog Nacionalnog Identiteta". In Vesna Knežević-Predić (ed.). Politički identitet Srbije u globalnom i regionalnom kontekstu(PDF). Belgrade: Univerzitet u Beogradu. Fakultet političkih nauka. pp. 55–60. Archived from the original(PDF) on 2016-10-08. Retrieved 2016-07-02.
Jovanović, Ana Kuzmanović (2011). "Preserving the Integrity of National Identity: Metaphors for Kosovo in Serbian Political Discourse". Texas Linguistics Forum. 54.