Seidels Reklame

Seidels Reklame
CategoriesAdvertising trade magazine
FounderWilhelm Seidel
Founded1913
Final issue1942
CountryGerman Empire
Based inBerlin
LanguageGerman

Seidels Reklame (German: Seidel's Advertising) was a German advertising trade and graphic art magazine which was in circulation between 1913 and 1942. It was based in Berlin, Germany.

History and profile

Seidels Reklame was founded by Wilhelm Seidel in Berlin in 1913.[1][2] The first editor was Robert Hösel, and its subtitle was Das Blatt der Praxis.[1] From May 1935 the magazine was renamed as Werben und Verkaufen (German: Advertising and Selling) and published until this title until its closure in 1942.[1]

Seidels Reklame covered articles about the developments in advertising and relevant legal issues, including chicanery and plagiarism.[3] During the Weimar Republic it supported the use of advertisements in which modern, independent and provocative women were featured.[4] It is one of the earliest German publications which used the term public relations in 1937.[5] One of the contributors was Julius Pinschewer who stressed the significant roles of the advertising films in attracting consumers.[6] Robert Hösel also published articles describing experiments on the optimal color combinations to produce the most effective contrast between text and background on posters.[7]

References

  1. ^ a b c Bernhard Denscher (29 April 2013). ""Seidels Reklame" online" (in German). Austrian Posters. Retrieved 19 July 2022.
  2. ^ Joe Perry (2010). Christmas in Germany: A Cultural History. Chapel Hill, NC: University of North Carolina Press. p. 147. ISBN 978-0-8078-9941-0.
  3. ^ Molly Loberg (2018). The Struggle for the Streets of Berlin: Politics, Consumption, and Urban Space, 1914–1945. Cambridge: Cambridge University Press. p. 34. doi:10.1017/9781108278058. ISBN 9781108278058.
  4. ^ Bianca Gaudenzi (2013). "Press Advertising and Fascist Dictates". Journalism Studies. 14 (5): 664. doi:10.1080/1461670X.2013.810902. S2CID 142583402.
  5. ^ ""Public Relations" in der NS-Zeit (I)" (in German). Online Museum für Public Relations. Retrieved 19 July 2022.
  6. ^ John Hoffmann (Fall 2018). "Animating the Nations: Julius Pinschewer's Anglophone Cinema". Film History. 30 (3): 58. doi:10.2979/filmhistory.30.3.03. S2CID 192850065.
  7. ^ Michael Cowan (Summer 2013). "Absolute advertising: Walter Ruttmann and the Weimer advertising film". Cinema Journal. 52 (4): 49–73. doi:10.1353/cj.2013.0038. S2CID 191561990.