Sebastian Richard Edward Cuthbert James (born 11 March 1966) is a British businessman, who was formerly CEO of Dixons Carphone,[1] and is the current CEO of Boots UK.
James started his career at Bain & Co, including being project leader with focus on retail and investment banking systems and transaction management. He was the chief executive of Synergy Insurance Services Limited, and strategy director responsible for developing and implementing the turnaround strategy at Mothercare.
He joined Dixons Retail in 2008 as development director managing its Currys transformation programme, becoming group CEO in 2012.[7]
James was appointed CEO of Dixons Carphone in August 2014 following the merger of Dixons Retail with Carphone Warehouse.[8] He was recognised as the mobile industry person of the year for his achievements with the merger.[9]
In January 2018, James resigned as CEO of Dixons Carphone, to run Boots UK, "in a surprise move days before it updates the City on its Christmas trading performance", and was succeeded by Alex Baldock, who had been CEO of the online retailer Shop Direct since 2012.[10][11]
Since September 2018, James has been a senior vice president of Walgreens Boots Alliance, and president and managing director of Boots.[11]
In the runup to the 2024 UK general election James endorsed the Labour Party citing the focus on economic growth and he welcomed Labour’s plans to “put more money in people’s pockets” to help address the cost of living crisis, which he said Boots customers still complain about daily. James's support for the Labour Party was notable not only because of his role as a leader in the business community, but more so for his connection to high-ranking conservative party figures Boris Johnson and David Cameron. Cameron, James, and Johnson all went to Eton together, and later all three men were members of the Bullingdon Club, with all three being in the infamous black and white group picture in 1987 that later made negative news headlines. James's friendship with Cameron went into adulthood with the two going on holiday together to James's Italian villa in 2011, and Cameron put James on a panel to decide how money was spent on new schools in 2012.[15]
Personal life
James married Anna Gregory in August 1998, and they have four children.[citation needed]
^‘JAMES, Hon. Sebastian Richard Edward Cuthbert’, Who's Who 2014, A & C Black, an imprint of Bloomsbury Publishing plc, 2014; online edn, Oxford University Press, 2013