The annual Miss Mexico pageant, was held at Boca del Rio, Veracruz, on September 29, 1990. Thirty-two contestants competed for the national title, which was won by Lupita Jones from Baja California,[1] who later competed in Miss Universe 1991 where she was winner. Jones was crowned by outgoing Miss Mexico 1989 titleholder Marilé del Rosario Santiago.
