Scopitone is a type of jukebox featuring a 16 mm film component. Scopitone films were a forerunner of music videos. The 1959 Italian Cinebox/Colorama and Color-Sonics were competing, lesser-known technologies of the time one year before the Scopitone in France.[1]
Based on Soundies technology developed during World War II,[2] color 16 mm film shorts with a magnetic soundtrack were designed to be shown in a specially designed jukebox. The difference between the Panoram and the Scopitone jukebox was that with Panoram the 16mm films were black and white with optical sound and there was no selection among the 8 short films in the jukebox, whereas Scopitone featured color (in the US produced films Technicolor), with Hi-Fi magnetic soundtracks, with selection available between all 36 Scopitone films in the Scopitone Jukebox. Scopitone films, like Soundies, featured recordings that performers lip synced to, with at least one exception; Billy Lee Riley was recorded live performing the song "High Heel Sneakers" in his Scopitone. [3]
Between 1940 and 1946, three-minute musical films called Soundies (produced in New York City, Chicago and Hollywood) were displayed on a Panoram, the first coin-operated film jukebox or machine music. These were set up in nightclubs, bars, restaurants and amusement centers.
After 2005, the word 'Scopitone' was dedicated as a name for type of music video which is highlighted on musicians, playback artists, and composers on screen. Composer and conductor James Horner first used the Scopitone name for his video as a remembrance of the Scopitone jukebox.
Scopitones spread to West Germany, where the Kessler Sisters burst out of twin steamer trunks to sing "Quando Quando" on the dim screen that surmounted the jukebox. Scopitone went on to appear in bars in England, including a coffee bar in Swanage where "Telstar" was a favourite. By 1964, approximately 500 machines were installed in the United States, most of which were deliberately targeted at cocktail lounges and adult establishments, in part to avoid competition with the jukebox industry for the teen audience.[5] By 1966, reportedly 800 machines were installed in bars and nightclubs in the US, at a cost of $3500 apiece.[6] This, in turn, required production of new Scopitone films for the American audience, many of which were produced on contract with Debbie Reynolds's production company.[7]
The medium's focus on adult audiences, and the resulting avoidance of or inability to lure the superstar American or British Invasion acts of the era, was a factor in its demise;[9] for example, when The Beatles decided to enter the music video business in 1965, they opted to bypass the Scopitone and distribute their promotional films via television. Other factors included the declining taste and poor quality of the productions (particularly those made in the United States), changing taste toward psychedelic rock and a late 1960s sting that revealed that the Scopitone business had deep ties to the Sicilian Mafia.[7]
Even though the popularity of the Scopitone had faded away by the end of the 1960s,[9]the same concept was still in limited use throughout the 1970s by acts such as the Carpenters and ABBA, both of whose early productions were shot on 16mm film before transitioning to videotape. Toward the late 1960s, films produced for the rival Color-Sonic video jukebox were adapted to the Scopitone. The last official film for a Scopitone was made at the end of 1978.
In 2006, French singer Mareva Galanter released several videos which mimic the Scopitone style. Galenta's album Ukuyéyé features several songs in the French Yé-yé style. She also recently hosted a weekly French television program called "Do you do you Scopitone" on the Paris Première channel.[12]
As of 2012, one of the few Scopitones not in a museum or private collection in the United States is at Third Man Records in Nashville, Tennessee.[13] Many Scopitone films have been released on DVD or made available on the internet.[9]
The Swiss technology museum Enter has one Scopitone on display.
^Jack Stevenson, The Jukebox That Ate the Cocktail Lounge, included in Land of a Thousand Balconies, page 31, A Critical Vision Book, ISBN1-900486-23-7