Originally broadcast as a separate station from the Foothold Centre in the Stebonheath area of Llanelli, the station later moved to studios in Narberth in neighbouring Pembrokeshire.
After a period of dual-branding, the Llanelli frequency now carries all programming and branding from Radio Carmarthenshire and the rest of the Nation Broadcasting network of local stations, including countywide news, travel and community information, alongside chart music from the 1980s to the present day.