Samavedam Shanmukha Sarma (born 16 May 1967) is an Indian spiritual teacher, scholar, journalist, and lyricist, known for his discourses on Hindu scriptures.[1] He delivers lectures on a wide range of texts, including the Vedas, Puranas, Itihasas, and Sastras, presenting complex spiritual concepts in an accessible manner for a wider audience.[2]
Sarma is also the editor of Rushipeetam, a monthly magazine that focuses on promoting Indian spiritual and cultural heritage.[3] He has been involved in educational initiatives, including the creation of an online university offering courses on Hindu scriptures. Additionally, he has authored over 100 devotional songs under the title Sivapadam, which blend philosophy and devotion.[4]
After completing his education, Shanmukha Sarma moved to Vijayawada and began his career as a sub-editor for Swathi, a Telugu weekly women's magazine.[1] He credits his time at Swathi for laying the foundation of his lyric-writing talent and expresses gratitude to the magazine's editor, Vemuri Balaram, for his guidance.[1]
Lyricist
Shanmukha Sarma began his career in lyric writing with devotional songs, producing an audio album with the assistance of playback singer S. P. Balasubrahmanyam. The album’s success led Shanmukha Sarma to the film industry.[1]
Sarma rose to prominence as a lyricist with the success of Pelli Sandadi (1996), which established him as a sought-after lyricist. His other notable films include Subhakankshalu (1997) and Suryavamsam (1998). In 2004, The Hindu described Sarma as being "on par with the likes of Sirivennela Seetharama Sastry and Veturi Sundararama Murthy," despite starting his career later than his contemporaries. After a brief stint in cinema, he shifted his focus to spiritual discourses.[1]
He has also written over 100 devotional songs under the title Sivapadam, blending Hindu devotion and philosophy. These compositions have been made available through books, programs, cassettes, and CDs.[4]
Known for his ability to simplify complex spiritual and philosophical concepts, Sarma is recognized for his scholarly depth and interpretative skills. He has been referred to as "Samanvaya Saraswathi" for his insightful explanations of these texts.[3] His discourses have attracted large and diverse audiences across India and internationally, with lectures delivered in countries such as the United States, the United Kingdom, and Australia.[3][6]
Rushipeetam magazine
In addition to his spiritual work, Shanmukha Sarma serves as the editor of Rushipeetam, a magazine dedicated to promoting awareness of Indian scriptures, culture, and traditions. His previous experience on the editorial board of Swathi helped him in launching Rushipeetam.[1]
Philosophy
Shanmukha Sarma draws inspiration from Swami Vivekananda and emphasizes the importance of preserving India's spiritual heritage.[2] He has expressed concerns over the commercialization of education, healthcare, and food, arguing that such practices are against scriptural teachings. He has also spoken out against religious conversions and advocates for greater awareness of Indian cultural and spiritual values, particularly among the youth.[2]
Contributions
Shanmukha Sarma has made efforts to reach rural communities, where traditional values and practices remain vibrant. In 2021, he launched an online university offering courses on Hindu scriptures, including the Bhagavad Gita.[7]
