Salem Ilese Davern (born August 19, 1999) is an American singer-songwriter best known for her viral singles "Mad at Disney" and "PS5". She has also co-written songs for artists such as Bella Poarch and Demi Lovato and co-wrote K-pop girl group Illit's hit single "Magnetic".
In 2020, Ilese released the song "Mad at Disney" after a series of Disney live-action remakes which drew the ire of fans. It became her breakout hit because of its popularity on social media platforms such as TikTok and was certified gold by the RIAA. In 2021, Ilese released her second EP (L)only Child and collaborated with Alan Walker on "Fake a Smile". She found her next online hit with 2022's "PS5", a collaboration with Tomorrow X Together which featured Walker. In 2023, she released her debut album high concept. Ilese's pop songs are usually about dissatisfied relationships and written around a single hook, particularly brand names. This style of songwriting—sometimes dubbed the "mad at disney genre"—has been criticized as inauthentic, overused and purposefully written to attract attention on social media.
Also, she wrote and sung with Tomorrow X Together, produced by Alan Walker, the song PS5 in 2022 which was a big success on social media.[citation needed]
In July 2023, She then announced that she would release her debut album, "high concept", on September 15, 2023.[citation needed] The album was promoted with the release of several singles including "Strongly Worded Letter" and "PainHub".
Artistry
AllMusic's Marcy Donelson described Ilese's style as "dissatisfied, relationship-themed dance-pop".[3] Ilese often writes songs around a single concept.[2] She considers brand and product names help songs gain traction.[3][4]
Writing for NBC News, Morgan Sung noted that some social media users complained about a particular style of music which new artists use to try to break out on TikTok. Marked by a nostalgic melody and simple lyrics attempting to be relatable, the "mad at disney genre" has been criticized as unoriginal and inauthentic. Sung cited examples such as Ilese's "Mad at Disney" and Gayle's "ABCDEFU".[10]