The stations markets itself mainly to a young provincial audience in the 15 to 34 age bracket.[2] It plays mainly popular music, and the first song played, by Seamus Barry, and it was Timbaland's "The Way I Are".[citation needed]
The station broadcasts to the Munster region on 102-103 and 94.7 MHz FM. It is on air 24/7 playing popular music during most of the day and dance or techno music during the night.[citation needed]
SPIN South West's format is taken from Dublin's SPIN 1038, the original SPIN station started in 2002, also owned by Bauer Media Audio Ireland. The South West station also simulcasts programmes from its Dublin sister station.[citation needed] The stations make use of split links to regionalise the show, however generic jingles referring to the station as SPIN are used.[citation needed] In mid-2012, SPIN South West began using the same imaging as SPIN 1038, and also stopped its own news in favour of syndicated news from its Dublin counterpart.[citation needed]
History
SPIN South West Limited was founded in 2004[3] and the station started in 2007 with 47 staff.[citation needed] By 2011, Joint National Listenership Research listener figures showed SPIN South West had a weekly audience of 143,000, an increase of 4000 since the previous figures.[citation needed] It continues to operate under the Bauer Media Group since 2021 but the company has dissolved.
Awards and recognition
The station was nominated for three PPI radio Awards in 2009, for chat show SPIN Talk, Station Imaging, and breakfast show Breakfast Xpresso, as well as one for an insert for The Lisbon Treaty which featured Peter Curtin, Jacqui Leahy, John Hayes & Ciara Revins.[citation needed] In 2009, The Zoo Crew, then presented by Michelle McMahon & Conor Quaid was nominated for a Meteor Ireland Music Award for best Regional DJ. In 2010 Michelle McMahon was nominated for her new time-slot on SPIN @ Work.[citation needed]
In 2013, Eoghain Fitz won Gold for Best Radio Dj.[citation needed] In 2014, Ray Wingnut won a Gold PPI Award for Specialist Music Programme, and also a Bronze Award in the New Irish Music/Musical Talent category.[citation needed] Ed Roche & Sheena Faughnan won The Silver Award for Best Music Programme with The Zoo Crew Hot 30.[when?]
