The Rue Neuve and its close surroundings are the second most popular shopping area in Belgium by number of shoppers, after Meir in Antwerp.[2] It is served by the metro and premetro (underground tram) stations De Brouckère (on lines 1, 3, 4 and 5) and Rogier (on lines 2, 3, 4 and 6).
History
The street used to be called the Rue Notre-Dame/Onze-Lieve-Vrouwstraat ("Our Lady's Street"), after the Church of Our Lady of Finisterrae, which now stands in the middle of the retail district. It has been a centre of commercial activity since at least the end of the 19th century, and was known as a centre of luxury shopping in the early 20th century. The street was pedestrianised in 1975.[3]
Nowadays, the Rue Neuve has the second highest rents of any street in Belgium, at €1,600/square metre/year (the Meir shopping street in Antwerp ranks first, with €1,700/square metre/year).[4] However, it has been criticised by some for being too "boring" architecturally, uniformly "mass market", lacking in independent retailers, without variety of uses, and with very few residents.[3] The City of Brussels has plans to bring more residents to the street and to make it more "attractive".[5]