Rotosound

Rotosound Manufacturing Limited
IndustryMusic
Founded1958
Headquarters
Sevenoaks, Kent
,
England
Key people
  • James How (founder)
  • Jason How (chairman)
ProductsGuitar strings
Websitewww.rotosound.com

Rotosound is a British guitar and bass string manufacturing company based in England.

History

Rotosound was started in the late 1950s by James How, a musician and engineer by trade. How started manufacturing music strings for many famous artists across the world. As of 2022 It was still a family-run business, making all Rotosound strings in England.[1][2]

Rotosound's most famous string set, the RS66 Swing Bass, was first produced in 1966. John Entwistle of The Who came to the Rotosound factory looking for an even-sounding, heavy, roundwound bass string. Entwistle spent the afternoon there, trying string after string before settling on a set that would become known as Swing Bass 66.[1][3] A fake jingle for Rotosound can be heard on The Who's 1967 album The Who Sell Out, immediately preceding "I Can See for Miles". This jingle would later be covered by the American band Shellac on their album Excellent Italian Greyhound and Petra Haden on Petra Haden Sings: The Who Sell Out.

Jaco Pastorius was also a dedicated user of Swing 66 bass strings.[citation needed]

References

  1. ^ a b Staff. "British String Manufacturers (IM Nov 75)". International Musician & Recording World (Nov 1975). International Musician & Recording World, Cover Publications Ltd, Northern & Shell Ltd: 67–75. Retrieved 31 May 2020.
  2. ^ "The fascinating story of Great Britain's Rotosound Music Strings". rotosound.com. Retrieved 2022-07-12.
  3. ^ Staff. "History-Rotosound". Rotosound. Orotund Manufacturing LTD. Retrieved 31 May 2020.

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