He began his career with East Perth Football Club where from 1971 to 1975 he played 98 games and kicked 49 goals. He was a big, strong muscular ruckman, weighing 115 kg and standing at 198 cm tall.
He was a member of their 1972 premiership team and won the club's fairest and best award in 1974.
VFL career
He then crossed over to Fitzroy in 1976. He was their captain from 1979 to 1980, and in 1981 won their best and fairest, finishing ahead of that season's Brownlow MedallistBernie Quinlan by nine votes. In total he played 133 games and booted 30 goals for the Roys.[1] While in Melbourne he gained a degree in Physical Education and for a time was president of the VFL Players Association. He went back to Perth after the 1981 season.
Coaching career
He returned to Western Australia in 1982 and took on the role of captain/coach at East Fremantle taking them to the grand final in 1984, 1985 and 1986, winning the 1985 Premiership.
In 1986, after 76 games for East Fremantle, he stepped down as a player, but as coach he once again took his side the grand final and like 1984 they were again runners-up.
West Coast Eagles
In 1987, he was picked to be the inaugural senior coach of the West Coast Eagles.[1]
He was controversially sacked and replaced by John Todd at the end of the 1987 season, despite 11 wins and being close to taking his side to the finals in their first year.[1]
After football
From 1999 to 2017, he was the Director-General of the Western Australian Department of Sport and Recreation.[2] (DSR). Over the decade commencing from 2000 the DSR achieved recognition and success with multiple Premier Awards and in 2016 received a Commendation from the Western Australian Public Sector Commissioner for outstanding results in climate and culture surveys. DSR was also named on occasion in the WA Auditor Generals annual reports as a better practice agency. In 2017 the WA Government decided to merge the Department with the Departments of Local Government, Culture and Arts, Racing Gaming and Liquor, some services from the Department of Aboriginal Affairs and Office of Muliticultural Interests.
In the Queen's Birthday 2019 Honours List, Alexander was made a Member of the Order of Australia "for significant service to sport and recreation, and to public administration."[3]
^ abcdHolmesby, Russell; Main, Jim (2003). The Encyclopedia of AFL Footballers: every AFL/VFL player since 1897 (5th ed.). North Melbourne, Victoria: Crown Content. p. 7–8. ISBN1-74095-032-1.
^"Blast from the Past". Official Website - Brisbane Lions Football Club. lions.com.au. Retrieved 23 June 2011.
Western Australia 18.19 (127) defeated South Australia 12.16 (88), at Football Park, 27 May 1986
Western Australia 21.11 (137) defeated Victoria 20.14 (134), at Subiaco Oval, 8 July 1986