The car was designed by the company's specialised coachbuild division at its Goodwood plant, reinterpreting the 1910s Rolls-Royce Ltd Boat Tail car design.[10] It draws aesthetic inspiration from yachts of the 1920s and 1930s. The car shares its chassis and engine with the Rolls-Royce Phantom;[11][4] but has 1,813 bespoke parts,[12] including five electronic control units in the rear deck.[1] The cars feature a parasol that extends from the rear deck deployed by a mechanical system in an inverted manner like a flower,[1] rotating cocktail tables with matching stool seats, a complete set of Christofletableware and two fridges in a colour scheme to match Armand de Brignac champagne bottles. [3] The deck is finished in Caleidolegno veneer and hinges towards the centre in a butterfly shape, at an angle of 67 degrees.[3][4][13][14][15]
The first car features matching pairs of men's and women's watches manufactured by Bovet Fleurier which include a tiny sculpture of the car in the dial. The watches can be worn as a wristwatch or used as a desk clock or pocket watch, and they can also be placed in a titanium enclosure on the car's dashboard to be used as its clock. The car has a bespoke Bose Corporation sound system which uses the car's floor structure as a resonance chamber. The car includes a Montblanc pen housed in a hand-crafted case inside the glove box. The instrument panel dials feature guilloché decorative work.[11][14][16]
