Rogue is the fourth fragrance released by Barbadian singer Rihanna. The fragrance was released in two installments; firstly a women's fragrance and finally a men's cologne.[1] The women's fragrance was officially released on September 4, 2013 under the perfume line, Parlux Fragrances and was made available for purchase on Rihanna's official perfume website and also at Macy's, Dillards and Belk stores.[2]
Background
In light of her success with her three previous fragrances, Reb'l Fleur, Rebelle and Nude, Rihanna decided to embark on her fourth fragrance Rogue. The fragrance bottle abandons the previous designs of Rihanna's first three fragrances. Of the fragrance, Rihanna said "People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It's a personal fragrance that's more self-aware. It's Rogue, it's me."[3]
Information
Rihanna described the fragrance as being "for all women for every mood".[4] The top notes of the fragrance include lemon blossom, cyclamen, bergamot and pink peppercorn. The middle notes consist of Jasmine, rose, muget, plum and suede while the base notes are sandalwood, patchouli, golden amber and vanilla.[5]
Promotion
The promotional campaign for Rogue was shot by photographer, Mario Sorrenti, known for his photographs in Vogue and Harper's Bazaar.[6] The first glimpse of the campaign was released by Rihanna herself, on the social media platform, Instagram. The singer is seen posing seductively next to a large bottle of her fragrance.[7] Further images of the campaign were later released; as behind the scenes footage of the campaign shoot for the fragrance was released on Rihanna's YouTube page.[8] Additionally, a large projection of a promotional image for Rogue was displayed on the Marble Arch at central London to promote the fragrance.[9]
Rihanna also attended the launch of her fragrance in Barbados[citation needed] and in Sephora, Paris on June 4, 2014.[10]
Rogue Man is the fifth overall fragrance and first men's fragrance released by Barbadian singer Rihanna. The fragrance was first available to purchase from Macy's on October 12, 2014.[13]
Background
The perfume was developed by Frank Voelkl as an oriental – woody. In the top notes there are bergamot, clementine, black pepper and rosemary. The heart consists of cedar, jasmine, vanilla orchid and labdanum, leaning on the base of sandalwood, patchouli, amber, musk and tonka bean.
Promotion
The advertising campaign for Rogue Man was shot by photographer Mario Sorrenti and shows Rihanna and tattooed model Daniel Ness. In black and white shots, the singer is seen with her face pressed sensually into Ness' neck as she wraps her arms around him from behind. She also posted on Twitter: ""LADIES!!! This September wake up next to your man smelling like this!!! Makes you wanna steal his Tshirts #ROGUEMAN."[14]
Rihanna made an appearance at Macy's at Lenox Square Mall on October 25, 2014. The first 500 customers who purchased the fragrance from the store had the opportunity to meet and receive a photo with her.
