Roger Greenaway was born in Fishponds, Bristol, England.
Early career
Greenaway is best known for his works with Roger Cook. Both Greenaway and Cook were members of the close harmony group the Kestrels. While on tour they decided to begin writing songs together. Their first was "You've Got Your Troubles", a No. 2 UKhit single for the Fortunes (1965),[6] which also made No. 7 on the USBillboard Hot 100.[7] It was the first of several successes they enjoyed during the next few years. Later that year, they began recording together as David and Jonathan. Their first single "Laughing Fit To Cry" did not chart, but they scored hits in 1966 with their cover version of the Beatles' "Michelle" and their own "Lovers of the World Unite".[8] Their penultimate single, "Softly Whispering I Love You", in 1967, was not a success at the time, but became a No. 4 UK hit in 1971 for a subsequent Cook-Greenaway collaboration, the Congregation.[9] In 1968 Cook and Greenaway announced that they would no longer be recording as a duo but would continue as songwriters.
The New Seekers' "I'd Like to Teach the World to Sing (in Perfect Harmony)" began life as a Cook–Greenaway collaboration called "True Love and Apple Pie", recorded by Susan Shirley. The song was then rewritten by Cook, Greenaway, Coca-Cola advertising executive Bill Backer, and Billy Davis, and recorded as a Coca-Cola radio commercial, with the lyric "I'd like to buy the world a Coke and keep it company." First aired on American radio in 1970, it was also used as a TV commercial a year later, sparking public demand for its release as a single.[13] Reworked, again, to remove the references to the brand name, the single climbed to No. 1 in the UK and No. 7 in the US in 1972. The song has sold over a million copies in the UK.[2]
Blue Mink, Pipkins, and Brotherhood of Man
When Blue Mink were formed in 1969, Greenaway was asked to be lead vocalist alongside Madeline Bell; he declined the offer and recommended Cook, who accepted.[14] The following year Greenaway teamed up for a while with singer and former Kestrels band-mate Tony Burrows to form the Pipkins, a duo who had a Top 10 novelty hit in 1970 with "Gimme Dat Ding".[15] The same year, he was briefly a member of Brotherhood of Man, also featuring Burrows as lead singer, who scored a UK and US top 20 hit with "United We Stand".[16]