His father was the founder of the Robert Reford Company, a shipping agency established in Montreal in 1866. In 1888, he began his apprenticeship in business, working as a Purser on board a Thomson Line vessel in the Mediterranean. The following year he was sent to Victoria, British Columbia to act as the assistant manager of the Mount Royal Rice Mills, a company his father had founded in 1882 and which had rice mills in Montreal and Victoria. There he was placed in charge of the Thermopylae, the former clipper ship which Robert Reford had acquired in 1890 to carry rice from the Far East to Victoria. He then worked in shipping offices in Antwerp and Paris. On his return to Montreal, he joined the staff of the Robert Reford Company.
Made a partner in 1906, Robert Reford succeeded to the presidency of the Robert Reford Company on the death of his father in 1913. The Robert Reford Company were the agents for the Cunard-White Star Line from 1911. Tickets for the Cunard Liners departing from Montreal were sold from the Reford agency buildings in Montreal, Toronto, Quebec City and Saint John, New Brunswick. Robert Reford was also active in the business and political life of the city. He was President of the Montreal Board of Trade in 1912. During the war he was the vice-president of the Montreal Branch of the Canadian Patriotic Fund. He served as President of the Canadian Club from 1915-16. In 1919, he was made a director of the Cunard Steamship Company.
Private life
Robert Reford enjoyed photography and painting. Acquiring one of the first Kodak cameras in 1888, he became one of Canada's most prolific amateur photographers. During his sojourn in British Columbia, he photographed various first nation communities along the coast of British Columbia including the Kitlope at Wakasu in Gardner Canal, the Chinese community in Victoria and the Mount Royal Rice Mills. His photograph albums were donated by the Reford family to the National Archives of Canada and are considered to be among the treasures of the Archive's collection.