Rivera Amplifiers

Rivera Amplifiers
Company typePrivate
IndustryAmplification
FoundedLos Angeles, California, United States (1976; 48 years ago (1976))
FounderPaul Rivera
Headquarters
Los Angeles, California
,
United States
Key people
Paul Rivera
ProductsAmplifiers
Websitewww.rivera.com

Rivera Amplifiers is an American manufacturer of guitar amplifiers. It was founded by Paul Rivera as a research and development firm in August 1976 in Southern California.[1]

Before moving into manufacturing amplifiers under his own name, Paul Rivera ran his own amplifier repair and modification shop, and then worked for Fender Amplifiers.[2] There he acted as Marketing Director, specifying a whole range of amplifiers and designing some himself. These were the last range to be made by Fender before its owners, CBS, sold the company[3] to its then management, and the last to be mass-produced by Fender with 'traditional' (non-PCB) methods. Rivera, like other amplifier builders such as Soldano, began building Fender-based amplifiers to try to capture a piece of the market for hot-rodded multi-channel amplifiers dominated by Mesa Boogie.[4]

References

  1. ^ "About Rivera". Rivera. Retrieved 31 December 2019.
  2. ^ Wheeler, Tom; Richards, Keith (2007). The Soul of Tone: Celebrating 60 Years of Fender Amps. Hal Leonard. p. 361. ISBN 978-0-634-05613-0. Retrieved 7 January 2012.
  3. ^ http://www.fender-amp.com/history.asp Fender Company History retrieved 2 October 2010
  4. ^ Hunter, Dave (February 2012). "Bogner Ecstasy 101B". Vintage Guitar. pp. 64–66.