The label was formed by Amy Grant's managers (Harrell being her brother-in-law), with the label's original intent to give new artist Kathy Troccoli a home after being rejected by the major labels at the time. Troccoli, Michael W. Smith and Rich Mullins were the label's first three artists.[2]
In 1990, they signed a new distribution deal with Geffen Records.[3] In 1992 50% of Reunion Records was sold to BMG[3] and by 1995 the other half was also acquired by BMG.[4] For a time following the BMG acquisition they distributed through RCA Records.[3] From 1995 until 1996, it was part of Arista Records (a BMG company). In October 1996, the label was sold to Zomba Records.[1] Through eventual consolidation, it is now part of Sony Music.
Mike Blanton and Dan Harrell partnered with Steve Thomas to create BHT Entertainment in 2003.[5] The label signed a distribution agreement with Word Records.
