Snow released his debut EP, Rejovich, in June 2013. It immediately topped the iTunes Hip-Hop chart, ahead of releases from Kanye West and J. Cole.[8] Its track, "1992", went on to surpass one million YouTube views, along with the previously released "Lost in Empathy".[9] In June 2015, Snow released his official debut single with the Cam O'bi-produced "All Around the World".[10] The video, featuring Lily-Rose Depp, was played 500,000 times in its first week.[11] In December 2015, Snow released his follow-up "Blakkst Skn", produced by Kaytranada.[12]
In 2016, Snow signed with 300 Entertainment (with marketing from BMG Rights Management), with whom he released the track "D.R.U.G.S" in September. Snow subsequently confirmed that his long-awaited album, titled Dear Annie, was near completion.
In May 2017, he released a free mixtape titled The Moon & You.
Snow's debut album, Dear Annie, was finally released on 16 February 2018, subsequently ranking in the best-albums-of-2018 year-end lists of Far Out (48th)[13] and NME (49th).[14]