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Reese's Puffs
Nutritional value per 1 cup (40 g)
Energy	690.36 kJ (165.00 kcal)
Carbohydrates	30.2 g
Sugars	14.1 g
Dietary fiber	1.89 g
Fat	4.44 g
Protein	2.72 g
Minerals
Vitamins and minerals
Minerals	Quantity %DV†
Calcium	11% 138 mg
Iron	34% 6.2 mg
Magnesium	5% 22 mg
Phosphorus	7% 82.8 mg
Potassium	3% 97.6 mg
Sodium	10% 222 mg
Zinc	47% 5.16 mg
Other constituents	Quantity
Caffeine	1.2 mg
	†Percentages estimated using US recommendations for adults, except for potassium, which is estimated based on expert recommendation from the National Academies.

Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups.^[3]^[4] At its launch in May 1994^[5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.^[6]

Artificial flavours and food coloring were removed in 2015 in response to consumer demand.^[7]^[8] In 2018, over 35 million boxes were sold, totaling to $121 million in sales.^[9]

References

^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). "Chapter 4: Potassium: Dietary Reference Intakes for Adequacy". In Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). pp. 120–121. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. Retrieved 2024-12-05.
^ "Reese's Puffs® Bulkpak Cereal". General Mills. Archived from the original on 10 April 2019. Retrieved 27 January 2018.
^ "Reese Puffs Cereal". General Mills. Archived from the original on 27 April 2021. Retrieved 5 April 2021.
^ "Reese's Yummy Ally for General Mills". Chicago Tribune. 16 March 1994. Archived from the original on 2020-12-18.
^ "Reese's Peanut Butter Puffs Cereal | MrBreakfast.com". www.mrbreakfast.com. Retrieved 2022-05-08.
^ "No More Artificial Colors for Trix or Reese's Puffs". The New York Times. 22 June 2015. Archived from the original on 12 June 2021. Retrieved 12 May 2021.
^ "Trix, Reese's Puffs cereals dropping the artificial flavours, colours". CTV News. 23 June 2015. Archived from the original on 12 June 2021. Retrieved 12 May 2021.
^ Burrows, Dan (2018-10-11). "America's Most Popular Breakfast Cereals (And the Stocks Behind Them)". Kiplinger's magazine. Retrieved 2024-10-04.