He is the founder and president of IronMind Enterprises, Inc. and the editor-in-chief and publisher of MILO journal.[1] He wrote a monthly column called "IronMind" in IRONMAN magazine for over 12 years, starting in 1988 and has authored several books on strength training. As a photo-journalist, Strossen has covered top strength events, including four Olympic Games, and numerous World's Strongest Man competitions and Highland games worldwide for the past 35 years.[1] As an equipment manufacturer, Strossen pioneered and developed Captains of Crush Grippers,[5]Rolling Thunder[6] and several other training devices including the little big horn, hub, block, Apollon's axle, Vulcan power racks and lifting straps.[7]