"Qami Qami" was internally selected to represent Armenia in the Junior Eurovision Song Contest 2021 in Paris on 19 December, organised by France Télévisions and the European Broadcasting Union. The name of the song as well as its lyrics were revealed on 18 November, with the song itself released the next day.
The song won the contest with 224 points; 6 points more than the runner-up Poland. It received the most points from the online vote, 109 points, while it came third in the jury vote with 115 points. The juries of Poland and Portugal gave Armenia the highest score of 12 points.