The channel mainly targets male viewers aged between 30 and 59. Some series like Episodes, Homeland and House of Cards are shown in the original English-language version with German subtitles.[5] No payment is required needed the original versions. ProSieben Maxx also broadcasts some movies, mostly on Thursdays. These movies are repeated a few hours later, not in English but instead dubbed into German.
Daytime
On 26 June 2013, ProSieben Maxx announced that it would broadcast programmes for kids and teens during the day. Later in the evening, the channel broadcasts programmes for the channel's main target group. The CEO of ProSieben Maxx, René Carl, told the German online magazineDWDL.de, that they would cooperate with m4e Entertainment & Mainstream Media to show anime and cartoon series up to eight to nine hours per day.[6]
In the IPTV network, Telekom Entertain, the channel has also been available in HDTV since 20 September 2013.[10] On 15 October 2013 ProSiebenMaxx started HDTV broadcasting in the network of Unitymedia.[11] The CEO René Carl announced, that the intention is to start an HDTV channel on the HD+ platform.[12] The channel is also available on analogue cable TV.
^Schlüter, Jan (10 October 2012). "2013: Free-TV-Sender ProSieben MAXX kommt" [2013: Free-TV channel ProSieben is coming]. Quotenmeter.de (in German). Retrieved 27 December 2013.
^"ProSieben Maxx will 2014 zu HD Plus" [ProSieben Maxx wants to broadcast via HD+ in 2014]. Digitalfernsehen.de (in German). 10 September 2013. Retrieved 27 December 2013.