Primephonic

Primephonic was a classical music streaming service that was acquired by Apple in 2021. Envisioned as a supplement to major streaming services, Primephonic aimed to address the classical music niche with search features customized for the genre, hand-coded metadata, and compensation for artists based on time streamed, not tracks played.[1] Access to the service ultimately ceased in September 2021.[2]

History

In 2020, Henrique Boregio, the company's chief technology officer (CTO), stated that a majority of Primephonic's users "are age 55 plus and are highly educated and relatively well off".[3]

On August 30, 2021, Apple Inc. announced that they had acquired the company. Access to the service was ended on September 7, 2021.[2] On March 28, 2023, Apple released Apple Music Classical—a secondary app for Apple Music subscribers that incorporates similar features.[4] The app uses much of the music and data from Primephonic.[5]

References

  1. ^ Smith, Adam (June 21, 2019). "Primephonic Wants to Save Classical Music, 1 Stream at a Time". PC Magazine. Retrieved May 23, 2021.
  2. ^ a b "Apple acquires classical music streaming service Primephonic". Apple Newsroom. Retrieved August 30, 2021.
  3. ^ Heater, Brian (August 30, 2021). "Apple buys classical music service, Primephonic". TechCrunch. Retrieved April 23, 2024.
  4. ^ Peters, Jay. "Apple Music Classical is now available from the App Store". The Verge. Retrieved March 28, 2023.
  5. ^ Charlton, Hartley. "Apple Music Classical: 15 Things You Need to Know About the New App". MacRumors. Retrieved March 9, 2023.

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